Digital Tactics for eCommerce Personas

7. O Digital Tactics for eCommerce Personas "Value Hunter" Example Tactic: Flash Sale She needs: A Clear Value Proposition Discounts/Deals V Tiered Service Options "Researcher" Example Tactic: Reviews He needs: V Expert/Consumer Reviews Ratings Recommendations "Brand Devotee" Example Tactic: Loyalty Programs She needs: Engaging UX +100 Loyalty Rewards Social Platform “Social Butterfly" Example Tactic: Social Discovery She needs: Social Discovery Personalization Sharing Tools "Replenisher" Example Tactic: Free Shipping He needs: Automatic Re-Ordering Subscription Service V Loyalty Programs "Mobile Shopper" Example Tactic: Mobile/Tablet Optimized Experiences She needs: Responsive Design Local Stores/Deals Notifications/Alerts Example Tactic: "Gifter" Gift Collections They need: Gift Cards Wrapping Services V Holiday Promotions by Jonathan Lupo (@userexperience) EMPATHYLAB 7. O Digital Tactics for eCommerce Personas "Value Hunter" Example Tactic: Flash Sale She needs: A Clear Value Proposition Discounts/Deals V Tiered Service Options "Researcher" Example Tactic: Reviews He needs: V Expert/Consumer Reviews Ratings Recommendations "Brand Devotee" Example Tactic: Loyalty Programs She needs: Engaging UX +100 Loyalty Rewards Social Platform “Social Butterfly" Example Tactic: Social Discovery She needs: Social Discovery Personalization Sharing Tools "Replenisher" Example Tactic: Free Shipping He needs: Automatic Re-Ordering Subscription Service V Loyalty Programs "Mobile Shopper" Example Tactic: Mobile/Tablet Optimized Experiences She needs: Responsive Design Local Stores/Deals Notifications/Alerts Example Tactic: "Gifter" Gift Collections They need: Gift Cards Wrapping Services V Holiday Promotions by Jonathan Lupo (@userexperience) EMPATHYLAB 7. O Digital Tactics for eCommerce Personas "Value Hunter" Example Tactic: Flash Sale She needs: A Clear Value Proposition Discounts/Deals V Tiered Service Options "Researcher" Example Tactic: Reviews He needs: V Expert/Consumer Reviews Ratings Recommendations "Brand Devotee" Example Tactic: Loyalty Programs She needs: Engaging UX +100 Loyalty Rewards Social Platform “Social Butterfly" Example Tactic: Social Discovery She needs: Social Discovery Personalization Sharing Tools "Replenisher" Example Tactic: Free Shipping He needs: Automatic Re-Ordering Subscription Service V Loyalty Programs "Mobile Shopper" Example Tactic: Mobile/Tablet Optimized Experiences She needs: Responsive Design Local Stores/Deals Notifications/Alerts Example Tactic: "Gifter" Gift Collections They need: Gift Cards Wrapping Services V Holiday Promotions by Jonathan Lupo (@userexperience) EMPATHYLAB 7. O Digital Tactics for eCommerce Personas "Value Hunter" Example Tactic: Flash Sale She needs: A Clear Value Proposition Discounts/Deals V Tiered Service Options "Researcher" Example Tactic: Reviews He needs: V Expert/Consumer Reviews Ratings Recommendations "Brand Devotee" Example Tactic: Loyalty Programs She needs: Engaging UX +100 Loyalty Rewards Social Platform “Social Butterfly" Example Tactic: Social Discovery She needs: Social Discovery Personalization Sharing Tools "Replenisher" Example Tactic: Free Shipping He needs: Automatic Re-Ordering Subscription Service V Loyalty Programs "Mobile Shopper" Example Tactic: Mobile/Tablet Optimized Experiences She needs: Responsive Design Local Stores/Deals Notifications/Alerts Example Tactic: "Gifter" Gift Collections They need: Gift Cards Wrapping Services V Holiday Promotions by Jonathan Lupo (@userexperience) EMPATHYLAB 7. O Digital Tactics for eCommerce Personas "Value Hunter" Example Tactic: Flash Sale She needs: A Clear Value Proposition Discounts/Deals V Tiered Service Options "Researcher" Example Tactic: Reviews He needs: V Expert/Consumer Reviews Ratings Recommendations "Brand Devotee" Example Tactic: Loyalty Programs She needs: Engaging UX +100 Loyalty Rewards Social Platform “Social Butterfly" Example Tactic: Social Discovery She needs: Social Discovery Personalization Sharing Tools "Replenisher" Example Tactic: Free Shipping He needs: Automatic Re-Ordering Subscription Service V Loyalty Programs "Mobile Shopper" Example Tactic: Mobile/Tablet Optimized Experiences She needs: Responsive Design Local Stores/Deals Notifications/Alerts Example Tactic: "Gifter" Gift Collections They need: Gift Cards Wrapping Services V Holiday Promotions by Jonathan Lupo (@userexperience) EMPATHYLAB