Digital in Retail

DIGITAL IN RETAIL - THE CONSUMER'S JOURNEY- As the technology According to where the consumer is, physically, there are different ways for stores to attract, interact and engage develops, retailers have new and exciting with him/her. Using geolocalization, social media or smartphone-related applications, the options are multiple. ways to interface with The key is to create coordinated initiatives, that take into account the particular context of the consumer and, ideally, are targeted. customers. Personalized PETER TAYE ELEGANTIA signage HELLO ANNA GPS PRIVING BY ELEGANTIA STORE Geo- localization Wireless Targeted internet SMS connection IN THE VICINITY The consumer is within a wider radius of the store, perhaps even driving by. Via socially coordinated and geolocated applications, one can find ways to entice the customer to take notice. ELEGANTIA Facial recognition Rich media (QR) HELLO PETER! 1500 likes! Touch the screen for more info Geofencing Interactive window display Personalized signage Social shopping AT THE SHOP WINDOW Once the consumer is in front of the window, there are numerous ways to engage him/her. Interactive screens can be used to react to passers-by. The window itself can become an interactive screen. Via the mobile, one can invite further interaction. Internet access Personalized light & sound ambiance WIRELESS PREADY! Interactive Interactive mirrors Facial dressing recognition room LOOKING GOOD! Crowdsourced hotspots QUICK ELEGANTIA PAY P-! room WELCOME 50% Yvisit this item! Mannequin holograms Personalized Apps (games, instore map) feed Once inside, there are numerous ways to create a IN THE STORE specific ambiance or incite curiosity. Interactivity can be introduced via mirrors, on various stands or gondolas. Augmented reality Show rooming Real time Rich media data panel Mobile NEW ARTICLE check out OCHAMPAGNE Dynamic signage HAND MADE BEST SELLER DIVORY UNIQUE FOR YOU 3D PRINTING Rich media (QR) Ratings and reviews 3D printing Interactive fixtures IN FRONT OF THE PRODUCT Once the consumer has identified a product of interest, digital tools can be used to allow greater interactivity, overlay more information, provide a more entertaining or educational trial. Virtual Currency Google Glass eCommerce iTunes 5006 PAY? Pay Tal 500€ 123 500€ Square NFC Paypal PAYMENT With time being important and customer information being capital (both from a privacy standpoint and as to who owns the data), there are new opportunities using digital to enhance the payment experience. Social Media Personalized SMS Q&A apps SERVICE Google Glass FORUM chat Web chat Forum CUSTOMER SERVICE The after sale service is a vital component in creating a positive brand experience. Via the different digital channels - in situ or after departing the store - there are more options to enhance the customer service experience. For retailers looking to inject digital into the consumer journey, there are many options under development. Several elements must be taken into consideration before investing: What objectives are you wishing Evaluate the technological Don't underestimate the human Integrate the full team into the to achieve and how will you be platforms and, when launching, factor. The staff will need to be development, including IT, able to measure against that scrupulously test and improve brought in as partners with the marketing, CRM, customer target? to avoid unfortunate bugs. requisite training. service, retail personnel and HR. The more you focus on the customer's experience and the more value you can provide in their eyes, the more chance the investment will bear fruit. "Better to do small and well, rather than big and bad." 99 2013 © Minter Dial - All rights reserved. Drawings by Antonio Meza yopps Brand Talking MỹNDSET THE DIGITAL MEDIA AGENCY m Minter Dial"