Digital Path Concumers Take When Making Purchase Decisions
Local Consumers' Path to Purchase CONSIDER THE BENEFITS OF LOCAL SEO FOR YOUR BUSINESS! THE DIGITAL STEPS THAT LEAD TO BUYING DECISIONS THE ADVENT OF DIGITAL TECHNOLOGY HAS OPENED UP A GAMUT OF PURCHASING POSSIBILITIES FOR BOTH LOCAL CONSUMERS AND LOCAL BUSINESSES. IN FACT 44 64% OF CONSUMERS HAVE MADE A FIRST PURCHASE FROM A BRAND BECAUSE OF A DIGITAL EXPERIENCE SUCH AS A WEBSITE, MICROSITE, MOBILE COUPON, OR EMAIL. NO OTHER MEDIUM HAS SO IMPACTED THE TRADITIONAL MARKETING FUNNEL. 77 .RAZORFISH SO, JUST HOW DO LOCAL CONSUMERS UTILIZE DIGITAL MEDIUMS TO FINALIZE A PURCHASE? LET'S TAKE A LOOK! ONLINE MOBILE 40% 89% 95% INTEN 55% 97% 61% OF CONVERSIONS FROM MOBILE SEARCH TAKE PLACE WITHIN THE OF THE INTERNET USERS USE HOUR, WHILE 81% OF ONLINE MEDIA TO FIND LOCAL CONVERSIONS OCCUR PRODUCTS OR SERVICES. WITHIN FIVE HOURS. [Econsultancy] [Google] REVIEW SITES SOCIAL MEDIA 72% 90% 74% 78% 71% 86% CONSUMERS ARE MORE LIKELY OF CONSUMERS SAY BUYING TO MAKE A PURCHASE DECISIONS ARE INFLUENCED BY BASED ON SOCIAL MEDIA NEGATIVE ONLINE REVIEWS. REFERRALS. [Yahoo! Small Business] [Hubspot) A CONSUMER'S BUYER BEHAVIOR IS INFLUENCED BY MAJOR FACTORS: 4 CULTURAL PSYCHOLOGICAL PERSONAL SOCIAL 5 STAGES OF CONSUMER BEHAVIOR PROCESS 1 PROBLEM RECOGNITION INFORMATION SEARCH 3 EVALUATION OF ALTERNATIVES PURCHASE DECISION POST-PURCHASE BEHAVIOR 53% PURCHASE DECISION INFLUENCES [STATISTICBRAIN.COM] SURVEYED CONSUMERS ATTRIBUTED THE THE FOLLOWING FACTORS AS INFLUENCES ON THEIR PURCHASES: 25% 19.8 % 17.2% 18.1% 7.8% 3.4% 1.7% 2.6% "ONLINE SEARCH IS THE PREFERRED METHOD FOR INFORMATION ABOUT LOCAL BUSINESSES." [COMSCORE] Sources: http://en.wikipedia.org/wiki/Buyer_decision_processes http://smallbizsurvival.com/2013/03/understand-consumer-buying-behavior.html http://www.vocus.com/blog/50-mobile-search-stats-and-why-you-should-care/ http://econsultancy.com/us/blog/63230-30-compelling-mobile-search-statistics http://socialmediatoday.com/rgbsocial/1532766/unignorable-stats-about-how-social-media-influences-purchase-behaviour http://marketingland.com/survey-customersS-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 http://www.ngsmarketing.com/local-seo/ http://superprofesseur.com/19.html http://www.trendsight.com/content/view/40/204/ http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stats-you-need-to-know-when-marketing-to-women/ http://www.statisticbrain.com/purchase-decision-influence/ Marlcet Domination Media http://listedlocally.com/faqs/surveys-statistics-on-local-search/ TO PRCH DECISIONSRODs USE SEARCH ENGINES TO Kelseyl (BIA Kel URCHASE. USING SEAR OONGACH ENewswire] HAVE MOBILE SEARCHES INTER (Econsultancy) INAL VIEWS ASS TRUST [Search Engine Journal) ENDATIONS REVIEWS ARE INFLUEN THEIR OF MOBILE U VFOLYS S ACCESS OF LOCAL CONDECISIOLnd] [xAD] ISUMERS SAY PURCHASE DECAS TO CELY ON SNOISI [SproutSocial) OOCAL CONSUME INFLUEN THAT CO SOCIAL MEDIA PLAURCH OF LOCAL NY PO. SUMERS SAY [Forbes) IS ON PRICE RELATIONSHIP WITH VENDOR PRIOR PRIOR RELATIONSHIP WITH SALESPERSON TRUST IN BRAND NAME COMPANY REPUTATION PEER / COLLEAGUE RECOMMENDATION MANAGEMENT RECOMMENDATION TRADE SHUW DEMONSTRATION INFORMATION ON COMPANY WEBSITE
Digital Path Concumers Take When Making Purchase Decisions
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