Digital Passport: Navigating the World's Social Media

NAVIGATING THE WORLD'S SOCIAL MEDIA By 2012, half of the world's Internet users, 1 billion people, will have a Facebook account. Active unique users of social networks are up nearly 30% globally, rising from 244.2 million to 314.5 million collectively. $4.26 billion will be spent on social media marketing globally in 2011. 25% of social media users are more likely to look into a brand advertising on social media. 46% of Internet users worldwide interact with social media on a daily basis. Where in the world are they from? How many languages are they speaking? 40 :) renren RUSSIA B 70 70 BELGIUM f US ;) SPAIN CHINA JAPAN m renren INDIA CHINA Men or women? 51.2% 51% 80% 46* 80% 51% 42% 48.8 49% 20% 54 20% 49% 58% How many registered vs. active users do they have? Netlog :) Tuenti B Kohtakte m Mixi RenRen f Facebook :) т renren REGISTERED 50 Million 100 Million 200 Million 500 Million 1 Billion ACTIVE :) m cohn&wolfe renren