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The National Readership Survey is renowned for its quarterly reports which provide readership estimates for over 250 of the UK’s top newspapers and magazines. However, these NRS reports provide a lot more in-depth insight than just the readership figures: the 36,000 annual interviews delve into the lifestyle and media usage trends of the population.
To demonstrate the breadth of insight within the NRS reports, we have developed a series of infographics, the first of which details the readership of newspapers and magazines on tablets and e-readers.
It is no secret that these platforms are developing at an incredibly fast rate, and that media brands are increasingly being consumed on these digital devices. In fact, over the last year, readership on tablets and e-readers has doubled. However, what we need to remember is that however ubiquitous these devices appear to be in London - you cannot help but spot every kind of device if you commute on the tube - multi-digital platform ownership is still relatively low nationwide, with just 1.4 per cent of the population owning both a tablet and an e-reader.