Digital Marketing Trends in the Middle East
DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK 5.5 MILLION TOTAL TWITTER USERS IN THE REGION ****** **** 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 3 4 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE 2. DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE
Digital Marketing Trends in the Middle East
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