Digital Marketing Trends 2014

DIGITAL MARKETING TRENDS 2014 What does the future hold for digital marketing in 2014? Let's look inside the crystal ball and see what new tactics & techniques will be in vogue in the new year, and which will fall by the wayside. Content Marketing: Content will remain one of the most important parts of any digital marketing strategy, and major players like Google are increasingly putting emphasis on quality content. Google • In 2011 Google's Panda Update penalized low quality content & 2013's "Hummingbird" update 67% more leads compared de-emphasized keywords in favor plan to increase their content of "conversational search". • Businesses with blogs get . 58% of B2B companies to businesses without blogs." marketing budget in 2014. The Rise of New Social Networks: There's so much more than just Facebook and Twitter! Social networks like Snapchat and Pinterest are rising fast, and some are even gaining ground on Facebook. • Facebook is seeing a decrease in daily users, "specifically among teens". • Pinterest content sharing grew 19% in 2013. Facebook only grew 15%, while Twitter fell to 8%. • Google+ is 2nd in terms of monthly visitors behind Facebook. Plus some g+ search experts have noticed a correla- tion between Google +1s and better organic search engine rankings. • 400 million Snapchat photos and videos are received every day. Mobile Marketing: Video: Mobile will be more than just an add-on for companies in 2014, and in some instances it will be the focus of a company's digital marketing efforts. Why tell when you can show? Video continues to be a pillar of digital marketing in 2014. • Mobile ad spending is expected to hit 11.8 billion in 2014 • Vine, Instagram Video &Youtube all had big years in 2013, and should continue to grow through 2014 and beyond. You Tube • ½ of all local searches are • 100 hours of video are performed on mobile devices. uploaded to Youtube every You Tube minute. • In 2014 mobile internet usage • 2/3 of the world's data will be video by 2017. should exceed desktops usage. W • Branded Vines are 4 times more likely to be seen than a branded video. Location-Based Marketing: With the rise of mobile comes location-based marketing, allowing marketers to target users on the go. •91% of adults have their mobile phones within arm's reach 24/7. •47% of mobile users want retailers to send coupons to their devices when they are in-store or nearby. •74% of smartphone owners use location based services. • Location-targeted ad spend is expected to reach $5.8 billion by 2016. sources: Socialmediab2b.com http//www.dailybreakmedia.com/, http//www.bluespiremarketing.com, http//www.factbrowser.com/tags/location-based_services/, http://www.mediabistro.com/alltwitter/vine-facts-tips_b48833