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Digital Marketing Media and Reaching the Right Customers: What $100,000 Buys
As Marketers feel the effects of a shifting digital demographic, breaking down the numbers highlights just how transformative the digital marketing media disruptions have become, as new channels wage ... an all-out war for our attention.How can we navigate this endless stream of choice to our advantage and make smarter marketing choices? With the shift to digital brand engagement, digital marketing media marketers have never before had the breadth of data available to target and reach the right customers or measure campaign performance down to the individual customer level, in near real-time.
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