Digital Journalism - How News is Sourced with Social Media

The Influence Game: How news is sourced and managed today Oriella PR Network Global Digital Journalism Study 2012 ORIELLA PR.NETWORK Journalists' outlooks vary globally Brazil, China, Russia I Europe North America I Global Audience size Advertising revenue Editorial staff size Over half of journalists surveyed said that ENEW Grow Grow 60% 58% 52% 54% 42% 60% 38% 36% 35% 34% 26% 26% 24% or more of their publication's online output was NEW -5% -11% 17% -20% -21% -26% -32% -35% -34% -43% 43% -50% Decline Decline Digital journalism where the news comes from Trusted sources matter! Press releases are declining NEWS in importance Journalists worldwide are half as likely to use social media posts from sources they don't know, compared with sources they do know. Journalists' first ports of call for news stories: 2011 2012 More Social media updates (e.g. Facebook, Twitter updates) from sources you know important 55% 43% Corporate spokespeople Press releases Social media updates (e.g. Facebook, Twitter updates) from sources you do not know 66 26% 19% Corporate spokespeople Newswires Posts on blogs you're already familiar with 44% 38% Other media sites Press releases Posts on blogs you are not familiar with 22% 17% Corporate websites Other media sites Conversations with industry insiders 63% Government sources Corporate websites 62% I Sourcing stories I Verifying stories already being worked on Less Analysts important Government sources Telling the story digitally Job satisfaction? Blogs 40% 20% of media have blogs written by journalists. have blogs crowd-sourced from the public Infographics Mobile apps 33% 14% 22% Publishing to mobile apps has grown to of journalists say their job satisfaction has increased over of journalists say their job satisfaction has decreased over develop their own internally 25% the last 2 years the last 2 years Video 100 36% Adoption of video has almost 80 doubled publish internally produced video 60 since 2011 39% 36% 40 33% 20 8% 2012 No digital assets? 25% 2008 The proportion of publications using no digital assets at all fell from 25% in 2008 to 8% in 2012. 39% 36% 33% of journalists are producing more content believe the quality of output has improved of journalists are working harder SOURCE: Oriella PR Network Digital Journalism Study (www.oriellaprnetwork.com/research).A total of 613 journalists from 16 countries were surveyed across North America, Asia Pacific, and Europe in April and May 2012.