The Digital Hawk-Eye

THE DIGITAL HAWK-EYE PHASE: 2 (1ST MAY-30TH MAY, 2014) ANALYZING THE ONLINE CONVERSATIONS FOR THE INDIAN PREMIER LEAGUE Social Vibes & Top Teams KKR CSK MI 17,123,047 KXIP IPL total mentions 4 RO DD Numbers indicate total conversations for IPL during the second phase 5 Numbers in the circle indicate ranking of the IPL teams based on the fan following and activeness on Facebook, Twitter, Google+, Youtube. 6. SH RR Top 5 Social Smashers Numbers indicate percentage conversations for the top 5 batsman during the IPL 28.14% Glenn Maxwell 23.54% MS Dhoni TCEL 17.26% Virat Kohli 16.30% Yuvraj Singh 14.76% Suresh Raina Top 5 Social Seamers Numbers indicate percentage conversations for the top 5 bowlers during the IPL nith 28.01% 19.46% 18.22% Dale Steyn Mitchell Starc Zaheer Khan INKIA raech 17.78% 16.53% Sunil Narine James Faulkner Top 5 Young Risers Numbers indicate percentage conversations for the top 5 emerging players during the IPL 51.89% ITT 22.36% 11.16% 9.04% 5.54% Itlech Sanju Samson James Faulkner Sandeep Sharma Glenn Maxwell David Miller Social Chants of the Fans Numbers indicate the percentage conversations from the fans of the club 20.96% 17.70% 15.17% 12.43% DD 10.38% 9.62% 7.32% 4.73% Trending Team #Tag Numbers indicate the number of times the hashtags were used in conversations. MI RR CSK #DilseMI #Whistlepodu #WeAreTheRoyals 66,168 64,813 27,957 SH KKR DD #KorboLorbojeetbo #OrangeArmy #ApneMunde 24,693 21,474 7,689 Social Pulse for IPL Numbers indicate the percentage conversations for IPL from top 8 states in India. Maharashtra Tamil Nadu Karnataka Delhi 8.85% 25.07% 14.81% 11.64% Andhra Pradesh West Bengal Gujarat 6,53% Rajasthan 7,86 % 4,20% 3.56% War of the Brands Numbers indicate the percentage conversations for the brands (excluding Pepsi) SONY SONY AR SPORTS MAX SIX 33% 32.8% 16.5% YES BANK amazon.com vodafone 8.2% 7.1% 1.3% flipkart TVS HAVELLS 0.6% 0.2% 0.1% www.ethinos.com +91 - 022 - 40157652 [email protected] ethinos www.twitter.com/Ethinos digital marketing www.linkedin.com/company/ethinos-digital-marketing www.facebook.com/Ethinosdigital www.slideshare.net/Ethinos www.germin8.com +91 - 022- 40064550/ 51/ 52 germin8 [email protected] www.twitter.com/germin8 www.linkedin.com/company/germin8 www.facebook.com/germin8analytics www.slideshare.net/germin8 3.