Digital Delivery

COMMUNICATING THROUGH DIGITAL DELIVERY AIRROSTI NEWSRUNNER 29,515 recipients PREVIOUS NEWSLETTER MOST RECENT NEWSLETTER 49,351 recipients 67.2% Increase OPEN RATES Airrosti email newsletter open rate Email open rates are the number of emails opened per delivery 30.5% National average Average industry OPEN OPENS open rate (medical) open rate RATE DELIVERIES 17% 7% CLICK RATES Airrosti email newsletter click through rate Email click through rates are the number of recipients who click on at least one link 9% National average Average industry click through rate (medical) click rate CLICK RATE CLICKS RECIPIENT 4.6% 1.1% 6.9% 4.4% ---- Share Your Story: All Other Links 21.6% Injury Spotlight Video O Injury Spotlight Videos are historically the most popular links. 5.7%----- Crossfit News 6.6% Schedule----. MOST POPULAR LINKS Now Video links typically receive more clicks than -16.3% Employee Spotlight Video 10.3%---- Airrosti Locations any other link. 13.1%D U Information from Johny Hendricks Video 15.1% 120| Airrosti Newsrunner sent August 20, 2012 Back to School Contest NIRROST