Digital Dads Survey for Father's Day

Modern Parenting: Is There an App for That? Digital Dads VS Average Joes DON'T BE AFRAID TO ASK FOR DIRECTIONS It's not just moms who need to know the best way to remove a tick, a splinter, or a marble from a toddler's ear... 55% Digital Dads Parenting Network VS have actively looked for parenting advice online 30% Average Joes SEEK OUT YOUR OWN KIND However did Jim Anderson manage the hijinks of Wally and the Beaver without his Facebook buds? 64% Digital Dads VS 25% Average Joes have used social media to connect with other parents BRAG, BOAST, AND BOOYAH! Move over, Mommy Bloggers... 66% Digital Dads 52% Digital Dads have posted a photo of their child on a social networking site or blog have written about a parenting experience online VS VS 33% Average Joes 18% Average Joes MAKE SURE JUNIOR DOESN'T GET LEFT IN THE DIGITAL DUST The school-supply list is getting longer-and more expensive. 76% Digital Dads 76% Digital Dads think kids who believe new technologies and greater access to information are making kids smarter grow VS VS up without Internet access at home are at a disadvantage 63% Average Joes 68% Average Joes 48% Digital Dads vs 24% Average Joes say it's important to them that their children own the most up-to-date digital technologies INVEST IN A PARENT-TEEN TRANSLATOR AND ETIQUETTE LESSONS While 7 in 10 dads think digital technologies will have a “mostly positive" impact on their children's formative years, they do recognize the downsides. OMG! TTYL BRB :) 61% Digital Dads 57% Digital Dads say young people are too distracted by digital technologies worry that today's youth are losing the ability to communicate face-to-face VS VS 72% Average Joes 71% Average Joes 64% Digital Dads vs 17% Average Joes Ok Gr8 but I gotta BRB b4 noon think digital communication is making young people less proficient than previous generations in English grammar and usage KEEP AN EYE ON THINGS Digitally savvy dads know what dangers lurk in cyberspace-and they don't hesitate to monitor what their kids are saying, seeing, and doing online. Kids beware: Only 15 percent of dads consider e-surveillance an invasion of privacy. 7, 77% Digital Dads Vvs 57% Average Joes are connected with their kids via social media and keep an eye on their interactions on Facebook, Twitter, and other sites 42% Digital Dads Vs 29% Average Joes have tracked their kids' web-browsing histories KNOW WHEN TO PULL THE PLUG Though digitally savvy dads embrace the good things that come with new technologies, they're also more acutely aware than others that too much time tethered to a screen can be bad for their kids. 61% Digital Dads Vs 50% Average Joes try to limit the amount of time their kids are digitally connected 42% Digital Dads Vvs 31% Average Joes give their kids digital timeouts by sending them outside to play or bringing them someplace interesting Based on an online survey of 1,000 U.S. fathers [143 Prosumers, 857 mainstream consumers], created by Euro RSCG Worldwide and fielded by Market Probe International, May 2012. * EURO RSCG WORLDWIDE :)