Digital Dads at the Forefront of the Mobile Marketing Revolution

- DIGITAL DADS - FIT THE FOREFRONT OF THE MOBILE MARKETING REVOLUTION Digital dads for the purposes of this infographic are: dads with kids under 18 in the household, who own a smartphone. MAD FOR MOBILE. DIGITAL DADS ARE 7 out of 10 DADS LIKE TO RECEIVE MOBILE ALERTS from merchants on their phones (provided it is OPT-IN) DIGITAL DADS LIKE TO ACT ON OFFERS!!! 58% Vs. II I F00/- ш 46% OF DADS SURVEYED OF MOMS SURVEYED HAVE TAKEN ACTION ON A PROMOTION OR COUPON RECEIVED ON THEIR PHONES (Compared to 31% of people without kids in the household) SHARING A DEAL: DIGITAL DADS LIKE OVER HALF (53%) of the Digital Dads surveyed said they would recommend the store to others 48% of moms would do the same (Compared to 35% of people without kids in the household) DIGITAL PARENTS FIND LOCAL OFFERS USEFUL NEARBY Buy 1, get one FREE NEARBY 50% OFF шу шш uи IIIII ш Лu 4 out of 5 PARENTS ARE SIGNIFICANTLY MORE INTERESTED IN THE CONVENIENCE OF OPT-IN LOCATION-BASED OFFERS, COMPARED TO PEOPLE WITH SMARTPHONES IN GENERAL, OF WHICH 55% SAID THAT LOCAL MOBILE ALERTS WOULD BE USEFUL. MAD FOR TABLETS DIGITAL DADS ARE OUT OF PEOPLE SURVEYED THAT OWN A TABLET 55% of dads 39% of moms PLACECAST The Alert Shopper IV: This survey was conducted online within the United States by Harris Interactive on behalf of Placecast. Data was collected between May 8-10, 2013 among 2,072 adults ages 18 and older, of whom 1,797 own a cell phone. Results were weighted as needed to reflect the composition of the U.S. adult population ages 18+ using targets for region, age within gender, education, household income and race/ethnicity. Respondents for this survey were selected from among the Harris Poll Online (HPOL) database, which includes several million people who have agreed to participate in Harris Interactive surveys. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.