Digital Coupon Marketing - Statistics and Trends

DIGITAL COUPON COUPON MARKETING STATISTICS AND TRENDS Estimated number of eCoupons redeemed worldwide 16 Billion E 31 Billion 2014 2019 Estimated number of global mobile coupon users 560 Million 1.05 Billion 2014 2019 At least 57.5% of US internet users redeemed a digital coupon or code at least once per year in 2015 and is expected to reach 59% by 2016. 57.5% 59% 2015 2016 %age of US companies using mobile coupons for marketing 36.5% 40.5% 44.5% 48.0% 2014 2015 2016 2017 What Consumers Think About Digital Coupons 68% 68% of consumers believe also state coupons that coupons build brand awareness generate loyalty 60% 50% are more likely to visit a store if they have received one of consumers love to receive digital coupons 77% compared to of consumers spend $10-$50 more than 17% anticipated when redeeming mobile coupons, who spend over $50 59% of consumers state that out of all the different types of promotions a retailer can employ, digital coupons still sway them the most when it comes to influencing a purchase decision 62% of smartphone owners are extremely or very likely to use digital coupons in the future Emails that contain a coupon have an: 14% 34% increase in open rate increase in unique clicks 27% 48% increase in transaction increase in revenue completion rate per e-mail sent 55% 83% 39% of all digital coupon users will be using mobile coupons by of shoppers who receive personalized coupons, promotions, or recommendations while shopping in-store spend more of consumers use a smartphone to find a coupon while shopping in-store 2015 18% Mobile coupan usage by device of worldwide online consumers use online 国 国 具 mobile coupons shopping in stores 回 国 49% 65% are willing to use them of US smartphone owners have used mobile coupons on their devices compared to 10% for tablet owners of smartphone users obtain their digital 54% coupons directly from the business offering them, DEAL OF THE DAY 31% at daily deal sites. 4 o % of smartphone users will redeem a mobile coupon at some point during 2016 Compiled & Designed By: more conversions Source Links: http://www.emarketer.com/Article/Shoppers-Turn-Smartphones- Tablets-Cash-Coupons/1011582 https://nrf.com/system/tdf/RetailMeNot_TLP_Final.pdf?file-1&title =The%20State%200f%20Digital%20Coupons:%20How%20Digital %20Coupons%20Are%20Adapting%20T0%20Mobile%20And% 200mnichannel http://www.experian.com/marketing-services/email-marketing- quarterly-benchmark-study-q4-2013.html http://blog.accessdevelopment.com/ultimate-collection-coupon- statistics http://www.juniperresearch.com/press-release/coupons-pr1 http://www2.deloitte.com/content/dam/Deloitte/us/Documents/ consumer-business/us-cb-navigating-the-new-digital-divide- 051315.pdf http://www.nielsen.com/us/en/insights/news/2015/savvy-in-store- solutions-drive-digital-minded-consumers.html http://www.juniperresearch.com/press-release/coupons-pr1 http://www.nielsen.com/us/en/insights/news/2014/shopping-lists- how-mobile-helps-consumers-tick-all-the-boxes.html http://thatsbiz.com/thatsbiz/a-look-at-some-interesting-digital- coupon-statistics/ 田