Social Compass

SOCIAL COMPASS O Emotions/Sentiment Channels o Platform • Players A COMPASS IS A DEVICE FOR DISCOVERING ORIENTATION AND SERVES AS A TRUE INDICATOR OF PHYSICAL DIRECTION. THE SOCIAL MARKETING COMPASS POINTS A BRAND IN A PHYSICAL AND EXPERIENTIAL DIRECTION TO GENUINELY AND EFFECTIVELY CONNECT WITH 1. CUSTOMERS, PEERS, AND INFLUENCERS, WHERE THEY INTERACT AND SEEK GUIDANCE ONLINE. Reciprocation Sincerity Empathy UGC Aggregation Content streams Crowd Sourced Believable Mobile Recognition II| Social Micro communities dashboard Advocates /Stakeholders Portability Curation Events online/ offline Tastemakers /Magic middle Traditional media Widgets & apps Value proposition BRAND Core Values Bloggers /Market makers New influencers /Trust agents Search Participation Engagement Content creation engine optimization Champions Forums & groups Reward Social networks ||| Blogs Social media optimization Resolution Promotion |||| Syndication Honesty Empowerment Humanization