The Digital Campaign Landscape: The Final Push

Infographikc by O ReTargeter ADaludio THE DIGITAL CAMPAIGN MANDSCAPE @retargeter | www.retargeter.com THE FINAL PUSH Barack OBAMA Mitt ROMNEY Who spent more on online ads during the 2012 Presidential election? Obama Campaign $52,006,072 Cost to build the Lincoln Memorial $40,500,000 Cost to build the Washington Monument $28,400,000 Romney Campaign $26,230,293 * Costs in 2012 dollars 19 Campaign spend over time Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 $364,109.07 $686,464.90 $1,015,000.00 $905,474.00 $1,343,834.00 $1,087193.34 $6,732,735.41 $1,386,834.00 $1,807,491.00 $30,261.00 $5,383,276.50 $4,456,865.0O $8,125,397.83 f Where did the money go? Bully Pulpit Interactive Targeted Victory "Bully Pulpit Interactive (BPI) is a full-service digital marketing and advertising agency creat- ed by the digital marketers of Barack Obama's groundbreaking 2008 campaign for president. Today, we serve some of the biggest names in the non profit, corporate and political arenas." BULLY PULPIT "Targeted Victory is a full service interactive advertising agency. We provide each of our TARGETED VICTORY clients the ability to create and maintain INTERACTIVE every facet of their organizations online www.bpimedia.com advertising under one roof." 11-50 employees Location: Washington, DC www.targetedvictory.com Connection to Campaign: 11-50 employees President and Managing Partner Andrew Bleeker was Director of Location: Alexandria, VA Internet Advertising of Obama for America in 2008. Partner Ben Coffey Clark also worked for Obama for America in 2008 as a Get Out Connection to Campaign: The Vote Coordinator. Co-founder Zac Moffat is currently Director of Digital for the Romney campaign. Total Dollars Received: $50,728,678.35 2 98% of Campaign Spend Total Dollars Received: $16,259,673 E 62% of Campaign Spend 2008 Spending vs 2012 Spending 2008 Overall 2012 Overall $22.2m $78m The presidential campaigns spent 251% more on online ads in this election cycle than they did in 2008. +251% Want to learn more? www.retargeter.com | Twitter: @ReTargeter L All figures are based on data provided by the Federal Election Commission as of October 16, 2012 IL Monument cost data from www.nps.gov and www.smithsonianmag.com $1,249,324.44 $375.00 $4,265,368.70 $1,014,005.13 $2.985,894.64 $380,125.69 $2,370,359.71 $508,655.37 $8,755,641.07 $2,823,999.05 Millions of Dollar: $8,480,922.50 $4,179,974.00 $5,044,929.73