The Digital Advertising Age is Here to Stay

Still think Digital Advertising is a fad? 10 Key landmarks in the History of Digital Marketing YAHOO! B Blogger facebook. twitter Old Spice Yahoo! Founded Old Spice Viral Blogger.com Launched Enter The Blogging Advertisers Facebook Launched Twitter Launched Interactive PR & Marketing Microblogging Site Search Becomes A The Largest Social TV No Longer The Only Video Medium Growing Marketing Tool Network To Date 1994 1998 1999 2003 2004 2005 2006 2008 2010 2011 Google Linked in You Tube Google+ GROUPON Google Founded Linkedin Launched YouTube Founded Groupon Launched Google+ Launched Network For Professionals King Of Search Is Born, New Marketing Era Started Clever, Cheap Advertising Outweighs Expensive Advertising Specials Posted Everyday Making Sharing Online Like Sharing In Real Life To Network And Advertise 75% The Rise & Fall of Advertising Media % CHANGE IN ADVERTISING SPEND (2009 - 2010) 32% 11% 14% 1% 2% 9% Mobile Marketing Social Newspaper Magazines Outdoor Radio Television Internet Media -10% Online Advertising Spend rcentage Of Total Advertising Worldwide Social etworking Ad Spending $ 4,260 29.1% 15.2% $ 3,300 30.7% $ 2,530 Amount Spent 26.6% Annual Totals 13.8% MIllions & %Change $ 2,145 75.0% Millions & Sll You Tube % Change 12.3% n Linked in 11.2% $ 1,225 155.0% dracebookdfacebook 9.9% $ 480 8.7% twitter 2006 2007 2008 2009 2010 2011 2008 2009 2010 2011 2012 2013 Online advertising spend as US Interactive Marketing Spend, 2011 To 2016 percentage of total Growth $80,000 O Online Video O Digital Signage O Mobile Social Media O Paid Search O Other Internet O Offline $70,000 Email Marketing $60,000 Mobile Marketing Offline $50,000 19.6 Display Marketing $40,000 $30,000 46 19.4 $20,000 Search Marketing $10,000 15.2 11.8 6.1 2011 2012 2013 2014 2015 2016 Digital The Move To Digtal 10,58 billion dollars = Google revenues for Q4 in 2011 and roughly $38 billion for the year 2,5 top Google ad spenders = billion dollars to be IAC/InterActiveCorp ($174million) spent in 2012 to place ads on Amazon ($118million) and AT&T ($115million) so cial networking sites 50 billion dollars is the projected 45% of Americans see video ads online ad spending as of 2015 on line for a total of more than 1.7 billion minutes in January 2011 alone 72 billion dollars spent on 60 the internet in 2011 million smartphone users ****>.. are expected by 2013 800 million plus users on facebook f in The in creasing value of social media Trends to watch in You Tube O Online video & branding opportunities 2012 Improvements in on line advertising delivery and measurement The "perfect storm" is coming for mobile advertising R.O.I.MEDIA www.roimedia.co.za design: edaneperring THE RESULTS DRIVEN AGENCY Sources - market ingland.com/ searchengineland.com /6smarketing.com onlinemarketing-trends.com bizcommunity.com techvibes.com / econsultancy.com / magnaglobal.com ...<.