Digital Ad Spending in China

DIGITAL AD SPENDING IN CHINA Statistics and Trends Digital Ad Spend In China (% Of Total Chinese Ad Spend) %24 29.38% 30.95% 32.06% 32.67% 33.0% 2013 2014 2015 2016 2017 Estimated Digital Ad Spend in China (2013-2017) in Billions Worldwide digital Ad spend % age of worldwide Ad spend China 2013 117.60 bn 13.23 bn 11.25% 2014 132.62 bn 15.08 bn 11.37% 2015 146.38 bn 16.89 bn 11.53% 2016 160.02 bn 18.58 bn 11.61% 2017 173.12 bn 20.25 bn 11.70% depsis Estimated Digital Ad Spend in The Asia-Pacific In 2013, China will account for nearly 4 in every 10 digital Ad dollars spent in the Asia-Pacific region. Japan 8.83 China 13.23 Spend (in Billions USD) Indonesia Australia 0.24 3.54 India South Korea 0.65 2.02 Display Advertising Market Share: US Vs. China VS 23.3% 30.2% Banner ads 47.1% 28.5% Keywords search ads 7.9% 5.7% Video ads 4.9% 4.6% Rich media ads 7.0% 2.0% Classified ads 0.6% 0.3% E-mail ads 9.4% 4.8% Other ads iStock Estimated Online Advertising Market Share (2013-2016) Search Other ads Engine ads Display ads 2013 55.0% 36.1% 9.0% 2014 56.5% 35.0% 8.5% 2015 56.7% 35.3% 8.1% 2016 57.7% 34.6% 7.7% Top 10 Online Publishers in China by Advertising Revenue in 2012 52.4% 淘宝网 Bai du EE Taobao.com In 2012, the top 2 publishers, Baidu and Taobao, made up 52.4% of China's online advertising revenue. Bai du EE 22.25 bn Yuan 淘宝网 17.22 bn Yuan Taobao.com Google 4.43 bn Yuan 3.38 bn Yuan So qu 2.58 bn Yuan sina 2.57 bn Yuan youKU E 2.04 bn Yuan .com SouFun 2.01 bn Yuan 360 1.38 bn Yuan www.360.cn CBS Interactive 1.05 bn Yuan ం Top 10 Advertisers by Online Display Advertising Spend ain 2012 (RMB, Millions) 472.33 405.54 378.67 362.67 中国 平安 PING AN GM P&G SHANGHAI GM 307.24 298.28 283.12 258.01 淘宝网 Taobao.com 中国 移动 通信 CHINA MOBILE 长安 汽车 Unilever CHANGAN 246.31 234.27 C L'ORÉAL RESEARCH SCHOLARSHIP FAW ఏటలు Top Sectors by Online Display Advertising Spending in 2012 (RMB, Millions) 5,406.16 3,411.79 2,967.31 2,083.46 Transportation Online services Real Estate Food & drink 1,736.38 Financial service 1,576.18 1,535.18 1,021.39 IT products Cosmetics Communication & toiletries services 929.72 871.94 863.57 749.14 Medical services Retailing and services Entertainment Clothing ! 747.00 704.97 1,050.17 Consumer Electronics Education Other అ ఇgeengaల Compiled & designed by: GO-Globe.com web technologles Source links: http://www.iresearchchina.com/reports/4938.html http://www.emarketer.com/Article/Despite-Digital-Growth-Total-Ad-Spending-Slows-China-APAC/1009985 http://www.emarketer.com/Article/Mobile-Expands-Its-Share-of-Worldwide-Digital-Ad-Spend/1010170