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Digital Ad Spend in The Middle East – Statistics and Trends

DIGITAL AD SPEND IN THE MIDDLE EAST Statistics and Trends Middle East Digital Ad Spend Could Hit $1 Billion In 5 Years 2$4 BY 2013 BILLION TOTAL ADVERTISING SPEND IN THE MIDDLE EAST IS ESTIMATED TO REACH $5 BILLION BY 2013 37% MENA ONLINE ADVERTISING IS GROWING AT AN UNPRECEDENTED RATE OF 37% PER YEAR 8-10% THE TOTAL DIGITAL ADVERTISING SPEND IN THE MIDDLE EAST IS CURRENTLY 8 TO 10% OF THE TOTAL GLOBAL AD SPEND Estimated Share Of Ad Spend In The Middle East Within The Global Ad Spend 3.7% 4.6% 5.7% 7.2% 8.9% 2013 2014 2015 2016 2017 Percentage Of Ad Spend In Arabic Countries Within The Total GCC Ad Spend 47.1% 33.3% 19.6% THE UAE ACCOUNTS FOR 47.1% OF GCC ONLINE AD SPEND, FOLLOWED BY SAUDI ARABIA AT 33.3% $31.40 $7.80 AVERAGE ONLINE AD SPEND PER INTERNET USER IN THE UAE AND SAUDI ARABIA Top 10 Digital Ad Spending UAE Industries 11.4% 11.2% 10.0% Banking & Finance Real Estate Automotive 5.8% 4.8% 4.4% Telecom Services Leisure & Education Entertainment 4.3% 4.3% 3.8% Airlines Health Hotels & Beauty & Resorts 3.0% 37.0% Restaurants Others & Bars Compiled & designed by: GO-Gulf.com web technologles Source links: http://gulfbusiness.com/2013/05/me-online-ad-spend-could-hit-1bn-in-5-years-expert/ http://arabiangazette.com/mena-online-advertising-37-growth-201306 14/ http://english.alarabiya.net/en/media/2013/05/02/Arab-adverti- sing-market-set-to-top-5bn-as-digital-booms.html http://www.emarketer.com/Article/Mobile-Expands-Its-Share-of-Worldwide-Digital-Ad-Spend/1010170 http://www.slideshare.net/catchadigital/global-ad-spend-by-vertical-jan-2013 http://www.mediapoondi.com/2013/08/14/digital-marketing-in-uae- ipredict/ %24 %24 %24

Digital Ad Spend in The Middle East – Statistics and Trends

shared by gogulf on Sep 24
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Digital advertising spending the Middle East is growing at a staggering rate of 37% each year.

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Go-Gulf

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Go-Gulf.com

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Technology
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