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The Difference Between CTR and Revenue Based Tests
VS CTR Based Tests Revenue Based Tests Homogenous Metrics Heterogeneous Metrics $99 ($19 $49 $199 Time to Click Time to Purchase How Your Test Actually Looks Like CTR-based experiments have fixed units of value and (relatively) a short time-to-click, yet revenue-based tests vary widely both in revenue and in time-till-revenue, making it harder to achieve conclusive results. $75 $199 $176 DYNAMIC YIELD
The Difference Between CTR and Revenue Based Tests
shared by dynamicyield on Sep 18
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Why then aren't the vast majority of A/B tests attempting to directly optimize revenue?
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