Dicks Drive-In Social Media Treasure Hunt

Dicks RESTAURANT DRIVE-IN .... To drive awareness for its first new restaurant opening in over 37 years the iconic chain commissioned an interactive social treasure hunt throughout the city to generate buzz & excitement around the opening. A Social Media Freasure Hunt ORANGE TICKET SEARCH FOR THE Facebook 60.000 PRIMARY CAMPAIGN PLATFORM 40.000 159% 221% INCREASE INCREASE ill 30000 20.000 10.000 In User Interaction Over Previous Month In Weekly Active Users Over the Campaign From 38,134 to 133,737 26 Views 11,269,010 187,544 UNIQUE USERS BY FREQUENCY Number of times unique users saw any content from the Facebook page between September 26h through October 2nd POST VIEWS TOTAL FANS After Campaign 320% Growth Over Previous Month Jwiter 1873% INCREASE In Daily Active Users Over the Campaign SECONDARY CAMPAIGN PLATFORM 300% 127% ENGAGEMENT INCREASE AMPLIFICATION RATE 150.000 In Followers 321 Total Mentions Over the Course 100,000 Of the Campaign 50,000 Uoara Manthly Interactione Weakly nteractions 200 РЕOPLE B23 8/24 B26 928 800 102 L04 106 108 1010 10/12 1014 10/16 1018 TOTAL REACH OF USERS Attended in person for a chance to win a coveted Dick's Drive-In Orange Ticket Number of users that visited the Facebook Page between September 25th through October 21 st Broke Single Store Sales Record By . .. . .. . $23,019 30% SOCIAL From traditional media CROWN coverage and advertising equivalency on Facebook 14 LB. 100% CREATIVE EARNED MEDIA VALUE On first full day open Dicks RESTAURANT DRIVE-IN .... To drive awareness for its first new restaurant opening in over 37 years the iconic chain commissioned an interactive social treasure hunt throughout the city to generate buzz & excitement around the opening. A Social Media Freasure Hunt ORANGE TICKET SEARCH FOR THE Facebook 60.000 PRIMARY CAMPAIGN PLATFORM 40.000 159% 221% INCREASE INCREASE ill 30000 20.000 10.000 In User Interaction Over Previous Month In Weekly Active Users Over the Campaign From 38,134 to 133,737 26 Views 11,269,010 187,544 UNIQUE USERS BY FREQUENCY Number of times unique users saw any content from the Facebook page between September 26h through October 2nd POST VIEWS TOTAL FANS After Campaign 320% Growth Over Previous Month Jwiter 1873% INCREASE In Daily Active Users Over the Campaign SECONDARY CAMPAIGN PLATFORM 300% 127% ENGAGEMENT INCREASE AMPLIFICATION RATE 150.000 In Followers 321 Total Mentions Over the Course 100,000 Of the Campaign 50,000 Uoara Manthly Interactione Weakly nteractions 200 РЕOPLE B23 8/24 B26 928 800 102 L04 106 108 1010 10/12 1014 10/16 1018 TOTAL REACH OF USERS Attended in person for a chance to win a coveted Dick's Drive-In Orange Ticket Number of users that visited the Facebook Page between September 25th through October 21 st Broke Single Store Sales Record By . .. . .. . $23,019 30% SOCIAL From traditional media CROWN coverage and advertising equivalency on Facebook 14 LB. 100% CREATIVE EARNED MEDIA VALUE On first full day open Dicks RESTAURANT DRIVE-IN .... To drive awareness for its first new restaurant opening in over 37 years the iconic chain commissioned an interactive social treasure hunt throughout the city to generate buzz & excitement around the opening. A Social Media Freasure Hunt ORANGE TICKET SEARCH FOR THE Facebook 60.000 PRIMARY CAMPAIGN PLATFORM 40.000 159% 221% INCREASE INCREASE ill 30000 20.000 10.000 In User Interaction Over Previous Month In Weekly Active Users Over the Campaign From 38,134 to 133,737 26 Views 11,269,010 187,544 UNIQUE USERS BY FREQUENCY Number of times unique users saw any content from the Facebook page between September 26h through October 2nd POST VIEWS TOTAL FANS After Campaign 320% Growth Over Previous Month Jwiter 1873% INCREASE In Daily Active Users Over the Campaign SECONDARY CAMPAIGN PLATFORM 300% 127% ENGAGEMENT INCREASE AMPLIFICATION RATE 150.000 In Followers 321 Total Mentions Over the Course 100,000 Of the Campaign 50,000 Uoara Manthly Interactione Weakly nteractions 200 РЕOPLE B23 8/24 B26 928 800 102 L04 106 108 1010 10/12 1014 10/16 1018 TOTAL REACH OF USERS Attended in person for a chance to win a coveted Dick's Drive-In Orange Ticket Number of users that visited the Facebook Page between September 25th through October 21 st Broke Single Store Sales Record By . .. . .. . $23,019 30% SOCIAL From traditional media CROWN coverage and advertising equivalency on Facebook 14 LB. 100% CREATIVE EARNED MEDIA VALUE On first full day open Dicks RESTAURANT DRIVE-IN .... To drive awareness for its first new restaurant opening in over 37 years the iconic chain commissioned an interactive social treasure hunt throughout the city to generate buzz & excitement around the opening. A Social Media Freasure Hunt ORANGE TICKET SEARCH FOR THE Facebook 60.000 PRIMARY CAMPAIGN PLATFORM 40.000 159% 221% INCREASE INCREASE ill 30000 20.000 10.000 In User Interaction Over Previous Month In Weekly Active Users Over the Campaign From 38,134 to 133,737 26 Views 11,269,010 187,544 UNIQUE USERS BY FREQUENCY Number of times unique users saw any content from the Facebook page between September 26h through October 2nd POST VIEWS TOTAL FANS After Campaign 320% Growth Over Previous Month Jwiter 1873% INCREASE In Daily Active Users Over the Campaign SECONDARY CAMPAIGN PLATFORM 300% 127% ENGAGEMENT INCREASE AMPLIFICATION RATE 150.000 In Followers 321 Total Mentions Over the Course 100,000 Of the Campaign 50,000 Uoara Manthly Interactione Weakly nteractions 200 РЕOPLE B23 8/24 B26 928 800 102 L04 106 108 1010 10/12 1014 10/16 1018 TOTAL REACH OF USERS Attended in person for a chance to win a coveted Dick's Drive-In Orange Ticket Number of users that visited the Facebook Page between September 25th through October 21 st Broke Single Store Sales Record By . .. . .. . $23,019 30% SOCIAL From traditional media CROWN coverage and advertising equivalency on Facebook 14 LB. 100% CREATIVE EARNED MEDIA VALUE On first full day open Dicks RESTAURANT DRIVE-IN .... To drive awareness for its first new restaurant opening in over 37 years the iconic chain commissioned an interactive social treasure hunt throughout the city to generate buzz & excitement around the opening. A Social Media Freasure Hunt ORANGE TICKET SEARCH FOR THE Facebook 60.000 PRIMARY CAMPAIGN PLATFORM 40.000 159% 221% INCREASE INCREASE ill 30000 20.000 10.000 In User Interaction Over Previous Month In Weekly Active Users Over the Campaign From 38,134 to 133,737 26 Views 11,269,010 187,544 UNIQUE USERS BY FREQUENCY Number of times unique users saw any content from the Facebook page between September 26h through October 2nd POST VIEWS TOTAL FANS After Campaign 320% Growth Over Previous Month Jwiter 1873% INCREASE In Daily Active Users Over the Campaign SECONDARY CAMPAIGN PLATFORM 300% 127% ENGAGEMENT INCREASE AMPLIFICATION RATE 150.000 In Followers 321 Total Mentions Over the Course 100,000 Of the Campaign 50,000 Uoara Manthly Interactione Weakly nteractions 200 РЕOPLE B23 8/24 B26 928 800 102 L04 106 108 1010 10/12 1014 10/16 1018 TOTAL REACH OF USERS Attended in person for a chance to win a coveted Dick's Drive-In Orange Ticket Number of users that visited the Facebook Page between September 25th through October 21 st Broke Single Store Sales Record By . .. . .. . $23,019 30% SOCIAL From traditional media CROWN coverage and advertising equivalency on Facebook 14 LB. 100% CREATIVE EARNED MEDIA VALUE On first full day open