Devices and data: a global view
Devices and data: a global view What we're doing and how we're doing it Global gadgets: device ownership Developed markets still rely on PCs, whilst in emerging markets the smartphone dominates 46 41 42 12 9 Global 45 26 20 8 8 Lat Am 60 64 45 18 10 Europe 68 72 61 31 12 North America 68 69 60 24 15 Developed Asia 23 12 15 11 India 39 33 38 MENA 58 46 64 12 16 China 28 29 35 6 2 Emerging Asia 12 17 39 2 3 SSA I Desktop computer Laptop I SmartphoneI Tablet I Smart TV Smartphone ownership is strong globally 45 60 61 64 38 39 35 20 Mobile is the most popular device for a range of activities Instant messaging Playing games Accessing social networks 23 25 27 46 44 34 22 19 28 I Desktop computer I Laptop I Smartphone I Tablet I Smart Tv We're data hungry and don't mind paying for it 32% globally Since starting to use WiFi, almost a third of people globally use more data – not less 30% O of people in Developed Asia 59% 29% of people in Emerging Asia of people in MENA 18% A of people in China 38% of people in SSA 52% of people in Lat Am 33% GA of people in India 31% 42% of people in Europe of people in North America However, the majority of their data consumption is WiFi AMAAAAAAAN AMAAAAAAAN AMAAAAAMAN A 45% of all data use is WiFi in the home a 23% of all data use is public WiFi 32% of all data use is mobile network data About Mobile Life Mobile Life is an annual study from TNS that draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries, to develop recommendations on activating a business and marketing strategy via mobile. Mobile Life TNS ソソソ ソソソ ソツ III•
Devices and data: a global view
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