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The Desserts of Integrated Marketing Communications
Wikipedia defines Integrated marketing communications (IMC) as “the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless p... rogram that maximizes the impact on consumers and other end users at a minimal cost.” Integrated marketing communications is about reaching a goal wholly and efficiently. For example, if your goal is to load as many calories as possible into your body, you would…
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