Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions:
“What do I want the recipient to do?”
“How will they know how to do it?”
“What’s the benefit to them?”
Paired with the tips from this infographic, the answers to these questions can help you optimize your email design and reach your goals!