Transcribed

#DesignerSpotlight: Milton Glaser

YES, NO, AND WOW! MILTON GLASER e Born on June 26, 1929 EARLY • In New York aes ADVENTURES e Educated at Union Cooper • And Academy of Fine Arts in Bologna e Acclaimed for graphic designs • Teacher at School of Visual Arts for over 50 years THE PROFESSIONAL • Worked on a children's book РАTH with his wife • Titled 'If Apples had Teeth' Co-creator of an illustrated history of 20th century • Titled 'Our Times' • Co-founder of WBMG • Push Pin Studios • New York Magazine • Founded Milton Glaser, Inc., producing Corporate identities Environmental design Interior design Packaging design Product design • The same principles involved in good citizenship should be applied to being a good designer." THE DESIGNER'S BELIEFS o "Solving any problem is more important than being right." o "To design is to communicate clearly by whatever means you can control or master." o "There are three responses to a piece of design-yes, n, and WOW! Wow is the one to aim for." Among many, the most notable are ACCOLADES AND HONORS o 1972 - AIGA Medal • 1979 – Named in the Art Directors Club of New York Hall of Fame • 2004 – National Design Award - NY Lifetime Achievement • 2009 – National Medal of Arts MORE ΤHAN EVER o Honorary doctorates from Minneapolis Institute of Arts Moore College Philadelphia Museum School • School of the Visual Arts, NY Queens College, CUNY New York University, Buffalo Royal College of Art, London o 1966 Bob Dylan album poster BEST KNOWN DESIGNS • Minneapolis Institute of Arts logo MIA 1976 cover of his own 'New MINNEAPOLIS INSTITUTE OF ARTS York' magazine DYLAN MEN The Cane AgainatF.Lee Baley by Bany Far New YORK. GOSIP O Mad Men's final season poster Werdy • Russian Tea Room and The New Port Jazz Festival poster 4- 25 SUMMERS OF M O Promotional poster for Gravity Free • Brooklyn Brewery logo - Shakesjicare A Midsumner Niglit's Dream o 1963 Signet Classic cover for As You Like It BRE "My adventure has all been in my mind. The great adventure has been thinking. I love to think about things. I think that the lack of drama in my life has produced a platform for me to be fundamentally adventurous in my thinking." Milton Glaser thJnk design SPIN NING DESIGN IDE AS @LOGODESIGNGURU g* /+LOGODESIGNGURUCORP f /LOGODESIGNGURU in /COMPANY/LOGODESIGNGURU

#DesignerSpotlight: Milton Glaser

shared by logodesignguru on Jul 09

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Milton Glaser, for many people, is the stellar quintessence of a modern renaissance man. He has made vast and important contributions in the field of graphic design. His creative and articulate work, ... with a deep understanding of ideas that he represents, has influenced design ideas at a global level. His approach to designing graphics is to acquire a broader perspective of designs. His way is to not focus on one subject, but function in several areas. “We are all born with genius. It’s like our fairy godmother. But what happens in life is that we stop listening to our inner voices, and we no longer have access to this extraordinary ability to create poetry.” He begins his work by studying his audience, then identifying what they want to do, and finally, he uses that knowledge in his designs to inspire them. His design philosophy revolves around taking full responsibility of his projects. He believes that the ideologies the world follows for good citizenship pertain to responsible designers – uphold the values of your audience, make sure your design does not lie to them. Milton Glaser is still producing wonderful graphics, and wishes to learn more, to discover his full potential. “I go to work every morning with the possibility that I might learn something I don’t already know…. If you look at a problem as an opportunity to show what you already know, it’s useless. You should look at every problem and think, ‘what can I learn by doing this?’ And if you think you can learn nothing, forget about doing it.”

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