Design Deluge: Trends That Forever Altered Design Topography

GRAPHIC DELUGE: Trends that Forever Altered Design Topography Personalized typefaces, compelling colors, hand-drawn illustrations, overexposed photography, and 3D patterns and textures are just some of the current trends in design. But before we get carried away with this apparent graphic deluge, let us first look back to past trends which forever marked, dented, and altered the topography of design. Dust Jackets Pictograms Trends that Forever Altered Design Topography ...... Tattoos .Suprematism White Space Graphic Deluge: Texts as Pointing.. Fingers Symbolic Typefaces Images Symbolic.. Typefaces ... Decorative Logotypes TATTOOS Origin V Innovator Neolithic times Stefan Sagmeister body tattoo as invite for an AIGA* event (1999) • Otzi the Iceman (~3000) at least 57 carbon tattoos (simple lines & dots) *American Institute of Graphic Arts * Usage • Decorative or symbolic • Adapted to animal branding AIGA PICTOGRAMS Origin V Innovator • Since 9000 BC: Employed by different • 1930s: Isotype* was introduced. • Otto Neurath and Marie Reidemeister use ancient cultures. Isotype as text. Usage Represent an object, concept, place, event, or activity by illustration. • Presently used by non-literate tribes in The Americas, Oceania, and Africa. * The International System of Typographic Picture Education POINTING FINGERS Origin V Innovator BRITONS 19th century: used for • Used in recruitment posters James Montgomery Flagg (1917, United States) Achille Luciano Mauzan (1917, Italy) Julius Ussy Engelhard (1919, Germany) Dimitri Moor (1920, Russia) the purpose of emphasis. 1914 World War I British army recruitment poster YOU JOIN YOUR COUNTRY'S ARMY! with Lord Kitchener. GOD SAVE THE KING Ты Usage • Primary purpose was to indicate direction Behavioral cue and a declarative statement I WANT FOR U.S.A NEAREST RECRUITING llocrivele CREDITO ITALIANO ЗАПИСАЛСЯ AG6POBOALlLEM DECORATIVE LOGOTYPES Origin V Innovator Sources: cylinder seals, logographic languages, coins, coats of arms, silver • 1850s Joseph Morse • 1870s Frederick Walker & Jules Cheret • 1899 General Electric monogram Art Nouveau hallmarks, and watermarks • 18th and 19th centuries: the boom of the advertising era was triggered by the industrial age. inspired decorative logotypes • 1906 Proto-modern logotypes made popular * Usage Bass Advertising Branding 1876: Bass red triangle Ford was the first logo to be Marketing Ford trademarked. Fire SYMBOLIC TYPEFACES SUN GRASH JOKE FEAR Origin V Innovator 19th & 20th centuries Height of popularity • 1815 Tuscan letterforms • 1840s Rustic or Log Cabin by Vincent Figgins • Contemporary: i.e. Accent Swiss Cheese, Cheap Fire, CritterA TROLLEY PARK * Usage Acsent Visual puns Used to make printed letter and the page itself look dynamic PAY HERE Cheap Fire eege CRITTERA TEXTS AS IMAGES GdiE AO Smi)e Origin V Innovator • Influenced by Marinetti's Futurist manifesto (1909) 1912 Italian Filippo Marinetti (Irredentismo composition) Bob Dylan in his Subterranean Homesick Blues music video (1965) specifically the Suckcess cue card • Viso-lateral design which uses the text itself to convey a message freedo * Usage MSSNG Highlight text as a form of visual protest P• INT SUPREMATISM Origin V Innovator • Movement established by Russian painter Kasimir Malevich • Influenced Constructivism, Neoplasticism, and Bauhaus Minimalism Malevich's Black Rectangle with Blue Triangle (1915) • Piet Zwart's iconic P On Oversized Black Squares letterhead * Usage • Basic tenet: the supremacy of pure artistic feeling rather than visual depiction of objects. DUST JACKETS WORLD INC. Origin V Innovator • 1833 Created to protect books from light Aubrey Beardsley (England) and Will Bradley and dust (United States) • Most notable: Ernst Reichl's jacket design for • Shifted from plain white paper to decorative/pictorial variants the pioneer American edition of James Joyce's infamous Ulysses * Usage The Yellow Book • Became a staple design/advertising tool in the 1930s WHITE SPACE Origin Innovator Alexey Brodovitch: Harper's Bazaar layouts • late 80s: Fabien Baron and Neville Brody • First gained renown in the 1950s * Usage BAZA Includes gutters between columns of text, page margins, spaces between words and paragraphs, and intervals between design elements • Serves physical, psychological, and aesthetic purposes Sources: 1.http://www.fastcodesign.com/1671117/9-big-ideas-that-changed-the-face-of-graphic-design#1 2. http://morningstarmediagroup.com/graphic-design-trends-for-2013/ 3. http://en.wikipedia.org/wiki/Tattoo 4. http://www.citrinitas.com/history_of_viscom/ideograms.html 5. http://en.wikipedia.org/wiki/Logo 6. http://smashinghub.com/symbolic-fonts.htm 7. http://www.orphicpixel.com/ideas-for-making-innovative-and-unique-logo-designs/ 8. http://en.wikipedia.org/wiki/Suprematism http://www.vam.ac.uk/content/articles/h/history-of-the-dust-jacket/ 10. http://alvalyn.com/design-and-conquer/breathing-room-the-role-of-the-space-in-between/ 9. 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