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Design and Elements of a Landing Page

Elements of a Compelling Landing Page A compelling landing page requires certain elements and attributes that will make it successful. Here are a few pointers in the right direction. Relevance Whether it's the Images on the page, the content, links or even the ads – make sure everything is relevant to the theme and concept of the site. You don't want a fashion design ad on an Education web page or create an orange page for a blue themed website. Relevance not only helps create a personality for your landing page but also greatly impacts the decision making of a potential customer. Quality 65% times navigation is not Visual appeal is one of the fundamentals of a user friendly on a landing successful landing page. Neat graphical elements, page good quality content and well placed call to action can help convert visitors into customers. Did you know that an average visitor spends 3 seconds on a landing page? That is how quick Location Keep the most Important information above the they analyze your page and if you don't have rele- fold. Most readers don't scroll down vant good quality content then you are gaining the page and generally base their judgment in exits more and losing potential customers. what they see in the first go. Therefore it is no use keeping relevant info under the fold. Location plays a significant role in increasing conversion rates of any landing page. Visitors should understand your offer under 5 seconds 30% sales increased when Navigation companies specified the exact numbers and names Never add too many links on your landing page as these create easy distraction and are likely to lead Balance your visitor away from the page. Only keep a few relevant links on the page. Be it in navigation or as A successful landing page has relevant text links.Keep it simple! elements placed next to each other. This helps create a flow on the page and leads the visitors to a call to action. Avoid adding visual distractions when doing so as these can 46% of potential customers are make the visitors lose interest and avoid taking lost because the landing page the desired action. does not deliver Confidence 161% companies conduct 5 or Does your landing page inspire confidence less landing page tests while in the visitor or does it makes him want to run to 20% don't test their page another website? Adding customer testimonials or customer reviews, using third party trust marks, and using point of assurances near your call to action will Presentation help boost visitor confidence. Also adding links to your active social platform pages will help the visitor Get a third person opinion about your landing page. Ask people what they see. Does your call to in being decisive. action stand out? Are there certain elements that jump out too much and should not? Will a visitor trust your landing page and want to explore your website more? These are the question that can 70% of the times a landing page has poor help you create a visually appealing Call-to-Action or Page landing page that will account to increased conversions. Layout Your Visitors Want to Know Why Should I Share My Personal Info? What's In it For Me? Be clear cut and tell your visitors Give them an Incentive. Offer them what they galn and why they can something that will be useful for trust you. them and not you. What AmI Getting? Can I Trust You? Add your services or relevant Customer revlews and testimonlals, products In bullet form. Slmple whether as text or displayed as Is readable, understandable video on page can help build visitor and always better. confidence. Ok, I Shared My Info. Now What? Maybe I Want to Know More! A thank you page wll be good once Provide links to your soclal network your visitor shares thelr Information and active pages on Twitter, with you. Add relevant links on the Facebook, Linkedin or other such thank you page to help them explore platforms. Help them Joln your more. community. Removing unnecessary Focusing on your users detalls from your page Instead of yourself can can Increase converslons Increase sales by 90% by approx 60% Sources: Created by: BryanEisenberg.com AlexWhite.org Logo Snap Blog.Kissmetrics.com by Guru Corporation Graphic & Web Design Services

Design and Elements of a Landing Page

shared by logosnap on Oct 26
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Here's an infographic that shows you the strengths and weaknesses of a Landing Page and what elements a good landing page must have.

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