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Demystifying Amazon Web Services

Demystifying Amazon Web Services (AWS)



Rest 40% Amazon 60% Public Cloud Market



Revealing Behind the Scenes AWS Usage

Amazon Web Servies (AWS) dominates public cloud computing, commanding more that 60% of the current $2B public cloud market. Here we demystify what goes on behind the scenes of AWS usage, and in particular, shed valuable light on the complex decision of moving On-Demand instances to Reserved instances-which offer substantial cost reductions and increased availability in exchange for longer term commitments with AWS.



How Big Is the AWS Cloud?

No one knows for sure, but it has been reported that AWS operates at least 450,000 physical servers.



US-East, its biggest data center, the same one hit by two major outages in June, added about 110 server racks each month between Aug 2011 and Feb 2012, with only a slight slowdown in growth starting in early 2012



US-East Server Racks

Despite the high visibility of its outages, AWS adoption in growing like crazy.



Usage Analysis Reveals High Levels of AWS Customer Savings

By Analyzing AWS usage, we've seen a significant amount of instances that are simply not being used (idle) - representing an opportunity for AWS customers to increase efficiency and save.



How Can AWS Customer Usage Be Improved



The good news: AWS's Reserved Instances offer 35-50% in potentional cost savings and assured capacity utilization over a 1-3 year contract. The bad: you have to figure out how much usage you'll need for the next 1-3 years.



Newvem solves this by analyzing your AWS usage pattenrs and recommending "no regret" levels of Reserved instances to purchase.



1. Indicating exactly how many On-Demand Instances should be moved to Reserved Instances

2. Revealing how efficient Reserved Instances purchases are and alerting when they're about to expire



That means ensuring AWS consumers truly achieve the advertised 35-50% potential savings and assured capacity utilization



34% of heavy users are significantly under-utilizing their Reserved Instances, resulting in significant waste.



40% users have Reserved Instances



500+ Clouds



60% users don't have Reserved Instances



80% would benefit from tremendous cost savings by making the right Reserved Instance decision.



AWS Customers Embracing Reserved Instances for the First Time

Huge saving potential. 40% of our AWS users have clous that can benefit from an immediate move of On-Demand Instances to Reserved Instances - with potential cost savings of 35-50%.



AWS Cloud Count

USER TYPE HEAVY ADVANCED BEGINNERS TOTAL

TOTAL 73 210 226 509

POTENTIAL BENEFITERS 36 114 138 288

Savings Revealed (Sample) $11k $4k $3k



Reserved Instances Purchased without Usage Analytics

Room for improvement. Newvem has identified that on average, 20% of Reserved Instances are under-utilized and are simply not being used efficiently. In other words, a costly decision withough thorough usage analyses.



AWS Cloud Count

USER TYPE HEAVY ADVANCED BEGINNERS TOTAL

TOTAL 73 210 226 509

POTENTIAL BENEFITERS 17 53 23 93

Waste Revealed (Sample) $10k $15k $807



Usage Analysis for Current Reserved Instances: Even More Savings

Take money off the table. A significant portion of AWS users who have purchased Reserved Instance, using Newvewm's usage analysis can find more "no regret" Reserved Instances to purchase and gain even more value...





AWS Cloud Count

USER TYPE HEAVY ADVANCED BEGINNERS TOTAL

TOTAL 73 210 226 509

POTENTIAL BENEFITERS 29 75 63 167

Additional Saving Revealed (Sample) $11k $8k $530



Which Reserved Instances Are Most Popular?

Finding the right fit. Based on Newvem's aggregation of user data, we've identified favorite types of Reserved Instances

Heavy 36%

Medium 64%

Light <1%

Demystifying Amazon Web Services

shared by visually on Aug 22, 2012 in Computers

Demystifying Amazon Web Services

shared by visually on Aug 22, 2012 in Computers

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Amazon Web Services (AWS) dominates cloud computing, commanding 60% of the $2 billion public cloud marketplace. Here we demystify what goes on behind the scenes of AWS usage and show you how you can ...
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