Deconstructing Native Advertising

DECONSTRUCTING NATIVE ADVERTISING THERE'S A LOT OF NOISE OUT THERE ABOUT NATIVE ADVERTISING: VALUE AROUND ARTICLE AUDIENCE DEFINITION AD PRESENTED PUBLISHERS NATIVE ORGANIC SPONSORED LABEL CURRENT TRANSPARENCY BRAND BUZZFEED CLEARLY DELIVERS DIGITAL DISCUSSION EDITORIAL ENGAGEMENT EXAMPLES RELEVANCE USER ADVERTISING LOOKED MOBILE INTEGRATION LINE REVENUE EXPERIENCE CURRENT DISCUSSION WE'VE IDENTIFIED THE FOUR MOST COMMONLY DISCUSSED CHARACTERISTICS OF NATIVE ADS: VALUE TRANSPARENCY The native ad provides value to the user, adding to their experience of the host platform. The native ad is clearly labelled as such, so that users aren't L. misdirected as to the source of the content. RELEVANCE INTEGRATION The content of the native ad is The native ad is presented in a contextually relevant to the organic/editorial content it sits within, and is relevant to the brand advertising. way that it looks like the organic/editorial content. HERE'S HOWA NATIVE AD MIGHT LOOK ANATOMY OF A NATIVE AD BIZNEWS.COM NEWS I STOCKS I EUROPE I USA I ASIA SPONSORED CONTENT UNDERSTANDING MOBILE COMMERCE NEW İTHING LAUNCHES! PRESENTED 56 BY THE MOB AND HERE'S HOW PUBLISHERS ARE DOING IT RIGHT NOW BuzzFeeD Forbes "Atlantic "BRANDED CONTENT" "BRANDVOICE“ "SPONSOR CONTENT" facebook. "SUGGESTED POSTS" "PROMOTED TWEETS“ You Tube THOUGHT CATALOG VentureBeat "PROMOTED VIDEO" "SPONSORED POSTS" "SPONSORED POSTS“ PLATFORM AD LABEL COU To find out more about how the industry is talking about native advertising, check out our White Paper: Deconstructing Native Advertising COM http://coull.com/resources or http:/low.ly/pcJDn