Decode Each Customer Decision Journey

Decode Each Customer Decision Journey Evaluation 38% of shoppers have compared products online Consideration EUALUATE Purchase 50% 53% of all retail purchases are influenced by digital channels of shoppers search online CONSIDER BUY BOND ADVOCATE Loyalty EXPERIENCE Post-purchase experience 23 66% Each US household belongs to an average of 23 loyalty programs of consumers (Skin care) continue to research brand choice after purchase Bonding 25-45% telecoms customers go to stores after purchase McKinsey on Marketing & Sales