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The decision Distillery Part II

THE DECISION DISTILLERY-part II A movie viewer's journey before the Internet HOW PEOPLE ENDED UP WATCHING STAR WARS IN THE 70s Tubes of Influential Sources Extenal influences trigger the decision-making process TV guide пШ friend's opinion viewing schedule film review movie trailers "water cooler TV radio trailers at the movie theatre radio ad colleague's advice The Serendipity Funnel talk 19.7M show The viewer starts to PEAK CIRULATION for the TV Guide subconsciously gather information magazine in 1975 INTEREST CHEMICAL REACTION "Iwant to know more about SW (Star Wars)" The Awareness hear about SW on the radio Repository The collected information mixes with the viewer's curiosity. Will it spark a chemical reaction? see when SW is playing at the movie theatre read an article about SW read the TV guide and see that SW is on NO INTEREST NOT talk to a friend who watched SW CHEMICAL REACTION INTERESTED IST see the SW trailer on TV DECISION POINT THE FIRE OF NO VIEWING CURIOSITY I WANT TO The Decision Reaction WATCH IT! INTEREST LEVEL The viewer must make a decision for the distillation process to move forward 10% of AMERICANS went to the the movies ONCE A WEEK in 1970 LET'S GO TO THE STILL PLAYING AT MOVIES TONIGHT! THE MOVIE THEATRE WHEN possible movies possible friends possible viewing times possible theatres possible TV possible programs TV channels AGREEMENT FOUND SW CHOSEN 70s Decade when CABLE TV was introduced to U.S.CITIES YES, I LIKE IT CRASH TEST The Viewing Concoction Movie time! The final selection is based on the information collected combined with the decisions made during the distillation process THEATRE VIEWING $7-8 ON VIEWING TV VIEWING COST to watch the first TV BROADCAST of SW in September 1982 New Tubes of Influence 40% of U.S. HOUSEHOLDS After watching a great movie, the viewer now becomes an influencer in 1975 with MORE THAN ONE TV set "water cooler" friends Nurun www.nurun.com SOURCES - "The Dedine in Average Weekly Cinema Attendance: 1930-2000." by Michelle Pautz, Elon University. - "The Evolution of TV Viewing." by John Carey, 2002. - "ON-TV" by Wikipedia - wikipedia.com - "TV Guide reduces its circulation by 8%; faces competition from channels." by Matthew Rose, article from the Indian Express Newspapers, 2000. THE NURUN LAB IS AN R&D CENTRE THAT EXAMINES CONSUMER ADOPTION OF DIGITAL TECHNOLOGY. WHILE RESEARCHING TV RITUALS, WE BECAME INTERESTED IN HOW A VIEWER SELECTS A PROGRAM TO WATCH. CONFRONTED BY THE COMPLEXITY OF THE CURRENT MEDIA LANDSCAPE, WE CREATED THREE CONSUMER JOURNEY MAPS TO COMPARE: - THE LIMITED ACCESS TO CONTENT IN THE 1930s - THE EXPLOSION OF TV CONTENT INTHE 1970s Infographic by the - THE PROLIFERATION OF THE INTERNET IN THE 2010s Olab SO GO AHEAD.. COMPARE ANDCONTRAST FOR YOURSELF. I'M CURIOUS TO WATCH SW IF THE OPPORTUNITY PRESENTS ITSELF LET'S HAVE SW IS PLAYING! "Let's watch it" NO, I DON'T LIKE IT A TV NIGHT! ANOTEHR MOVIE CHOSEN I'LL WAIT UNTIL IT'S ON VHS ORTV spuƏy press

The decision Distillery Part II

shared by nuruncom on Jul 23
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The connected world is changing the way we live. In order to offer our clients accurate insights into what’s next, it’s crucial that we understand consumer needs and behaviours, and how they are i...

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