A Decade of Preparedness

10 th A DECADE OF PREPAREDNESS ANNIVERSARY Ready 2003 - 2013 50% more disasters declared annually than in the previous 10 years. Being prepared is more important than ever. The Ready campaign encourages families to prepare in advance of disasters. TV INTERNET %$1 Billion %241 RADIO in DONATED MEDIA NEW MEDIA NEWS PRINT 77 million OUTDOOR visits to Ready.gov Ready. 88 million preparedness materials requested or downloaded MAKE A PLAN. BUILD A KIT. 11% 44% → 53% Increase in number more families made of people making emergency kits emergency plans BE INFORMED. GET INVOLVED. 13% more 51,000+ Twitter followers 25,000+ Americans report having taken steps to being prepared for an emergency National Preparedness Community members Americans are more prepared than ever, but work still remains to ensure the readiness of individuals, families, and our nation. Ready.gov DEPARTMENS Ready FEMA Ad Council OMELAND Sources: FEMA and the Ad Council + SECURITY 10 th A DECADE OF PREPAREDNESS ANNIVERSARY Ready 2003 - 2013 50% more disasters declared annually than in the previous 10 years. Being prepared is more important than ever. The Ready campaign encourages families to prepare in advance of disasters. TV INTERNET %$1 Billion %241 RADIO in DONATED MEDIA NEW MEDIA NEWS PRINT 77 million OUTDOOR visits to Ready.gov Ready. 88 million preparedness materials requested or downloaded MAKE A PLAN. BUILD A KIT. 11% 44% → 53% Increase in number more families made of people making emergency kits emergency plans BE INFORMED. GET INVOLVED. 13% more 51,000+ Twitter followers 25,000+ Americans report having taken steps to being prepared for an emergency National Preparedness Community members Americans are more prepared than ever, but work still remains to ensure the readiness of individuals, families, and our nation. Ready.gov DEPARTMENS Ready FEMA Ad Council OMELAND Sources: FEMA and the Ad Council + SECURITY