A Day in the Life of Online Mums

A DAY IN THE LIFE OF ONLINE MUMS Mums of 10+ Pre-school mums Primary school mums New mums Pregnant mums 220mins 95mins 83mins 82 mins 107 mins 'Me-time' online per day MOST ACTIVE Regularly use social networking sites 74% 60% 49% 43% 66% MOST ACTIVE Regularly use brand sites 28% 37% 24% 19% 15% MOST ACTIVE 72% of mums 99% d 1 in 4 online mums 37% of mums with smartphones use them to access the internet surf the internet while watching TV of online mums use the internet at the weekend own a smartphone Microsoft Advertising Methodology: Survey of 731 UK mums (of children aged 0-17) and 111 pregnant women with internet access