Data: The Key to Cracking the Customer DNA Code

DATA: THE KEY TO CRACKING THE CUSTOMER DNA CODE Knowing your customer is crucial to marketing success. Why are some organizations successful in this, while others aren't? It all comes down to DATA. Knowledge is power." (Francis Bacon) 64% 64% of companies struggle to segment customers based on their behavior Barriers to online marketing success: 30% of projects used marketing analytics in February 2013.. Just 3 in 10 potential users within an organization use analytics tools advocated by the CIO .compared with 37% in 2012 27% 27% of managers don't know how social media success is measured in 30% 37% their organizations Nearly 50% of companies find it difficult to measure the effectiveness of their Organizations are waking up to the power of data: campaigns - and how they affect the bottom line 81% 50% 81% of chief marketing officers are looking to implement technology for customer analytics 75% 75% of organizations say online customer data is important in decisions about website optimization 66% Analytics spending is expected to rise by 66% over the next three years 85% of marketers use some form of 85% online marketing analytics to evaluate and optimize their web campaigns 44% 44% of data-driven companies say online customer data is significant to business performance How to understand your customers all the way down to the molecular level: Collect and integrate data from all touchpoints from all channels, whether it's mobile visits, social media clickthroughs or onsite behavior 2 Analyze and visualize behavior using the right analytics technology kognitio Use the insight gained to act and optimize your online presence for maximum success - IMTS survey KPMG Retail Horizons - http://cmosurvey.org/files/2013/02/The_CMO_Survey_Highlights_and_Insights_Feb-2013-Final2.pdf - http://www.gartner.com/newsroom/id/2332515 - http://www.economistgroup.com/leanback/advertising/the-wild-west-of-marketing-analytics-who-is-set-to-solve-the-big-data-issue/ - http://www.nesta.org.uk/library/documents/Datavores.pdf - http://www.iabuk.net/about/press/archive/55-of-organisations-have-become-more-social