Cycling and the Olympic effect

CYCLING and the DIOIOIOOIOOI0O OLYMPIC EFFECT OOIO0IOOIOOIOO The 2012 London Olympics has had a massive impact on the world of cycling. With an increase in participation, the sky is the limit for the world of two-wheels. tIIIIIII| 7/10 cyclists feel the 2012 London Olympics will have a positive impact on the sport regular cyclists 30% 4% frequent cyclists Number of Increase in bike sales by Halfords in Q1 2012 cyclists who 27% were influenced to purchase new occasional cyclists accessories and new bikes in the lead up to the 34% INCREASE 2012 London Olympics Bike searches at Gumtree during the last week of the 2012 London Olympics Predicted market increase due to the "Team GB" effect UK BICYCLE INDUSTRY IS ESTIMATED TO BE WORTH £2.9 BILLION 20% 75000 Estimated increase in RECORD HIGH NUMBER OF cycling since the 2008 Beijing Olympics BRITISH CYCLING MEMBERS 2,000,000 63% 오오 오오 ARE MEN 11 PEOPLE IN THE UK LIKE A CYCLING PAGE ON FACEBOOK BIKE SALES IN THE UK 4.2m 4.0m 3.8m 3.6m 3.4m 3.2m 2009 2010 2011 2012 2013 2014 2015 30% INCREASE IN THE RIDE2WORK SCHEME DIRECTLY AFTER THE LONDON 2012 OLYMPICS HOW OFTEN DOES THE UK CYCLE? 12% 4% CYCLE ONCE EVERYDAY Cylcing increase since 2003 6% CYCLE 2-5 TIMES A DAY MEN ARE 3X 5% CYCLE ONCE A WEEK 18% CYCLE ONCE A MONTH MORE LIKELY TO CYCLE THAN WOMEN 67% NEVER CYCLE Sky road.cc CTC Cycling Weekly The Telegraph The Times BBC The Guardian COMPRESSION SPORTSWEAR