Cyber Monday Forecast: Green Skies

CYBER MONDAY FORECAST: GREEN SKIES Beginning with its inception in 2005, the "Cyber" Monday after Thanksgiving has grown steadily to become a staple in holiday shopping. In 2006, single day sales were recorded at nearly $610 million; by 2013 sales had reached over $1.73 billion. With major retailers now offering larger varieties of items and the increasing rate of mobile purchases, planning your shopping in advance has never been more important. CYBER MONDAY ONLINE SALES (2011-2013) $2.0 1.9 1.8 $1.73 Billion 1.7 1.6 $1.5 $1.46 Billion 1.4 $1.25 Billion 1.3 1.2 1.1 $1.0 2011 2012 2013 CONSUMERS ON CYBER MONDAY 2013 SPENT AN AVERAGE OF $128 PER PERSON CYBER MONDAY MOBILE TRAFFIC CYBER MONDAY MOBILE SALES 2012 2012 % 18 31 17% 123 2013 2013 GO MOBILE! WHILE SHOPPING PEAKS AT 11:25AM EST, DEALS START AS EARLY AS MIDNIGHT AND CONTINUE THROUGHOUT THE ENTIRE DAY TOP SELLING CATEGORIES OF PAST CYBER MONDAYS Clothing Furniture Tablets Video Game Consoles TVs DEPARTMENT STORES EXPERIENCED A /0% INCREASE IN CYBER MONDAY ONLINE SALES FROM 2012 TO 2013 CATEGORIES ON THE RISE THIS YEAR Appliances Kitchenware Tools Sources: http://www.macys.com/ http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/benchmark-2013-cyber-monday.pdf http://www.comscore.com/Insights/Press_Releases/2013/12/ ★macys the magic of ( Billions)