Cyber Monday: Behind the Numbers

How EYBER MONDAY МОМ became the new DAD BLACK FRIRAY SIS In recent years some “Black Fridays" have resulted in out-of- control crowds and even deaths. Enter Cyber Monday: a safer, more convenient way for shoppers to grab great bargains online. ONLINE $HOPPING I$ BIG BUSINE$$. AMERICAN DOLLARS (IN BILLIONS) SPENT WITH ONLINE RETAILERS ANNUALLY 186.15 161.51 142.49 131.10 129.80 122.72 2007 2008 2009 2010 2011 2012 • A significant portion of online sales are earned from November to December and, in particular, on Cyber Monday. CYBER MONDAY: WHERE WE'VE BEEN The term "Cyber Monday" is conceived by Shop.org, a division of the National Retail Foundation. 2005· After a few weeks, 6 million people have Google searched for the term. 27.7 million people shop the first-ever Cyber Monday. 2007- Cyber Monday first cracks the top ten ranks (#9) for highest-grossing online shopping days. 2008 In the midst of the financial crisis, Cyber Monday reaches #3 highest-grossing shop day. Cyber Monday becomes the highest-grossing shopping day of the year. Online retailers rake in more than $1 billion in a single day for the first time in history. 2010 That's triple the sales of the first Cyber Monday, in 2005. THESE DAYS, CYBER MONDAY IS KING. AMERICAN DOLLARS SPENT WITH ONLINE RETAILERS ON CYBER MONDAY 2012: $1.465B 2011: $1.251B 2010: $1.028B 2009: $887M 2008: $846M 2007: $733M 2006: $608M 2005: $484M HERE'S HOW CYBER MONDAY HAS RANKED AMONG THE HIGHEST-GROSSING SHOPPING DAYS OF THE YEAR. MONDAY NOVEMBER 29, 2010 MONDAY NOVEMBER 27, 2006 MONDAY DECEMBER 1, 2008 MONDAY MONDAY NOVEMBER 28, 2005 MONDAY NOVEMBER 26, 2012 MONDAY NOVEMBER 30, 2009 #1 NOVEMBER 26, 2007 #8 #12 #9 #2 MONDAY NOVEMBER 28, 2011 #1 #1 WHERE ARE WE SHOPPING? а BEST BUY jcp Walmart TARGET 35 million visits 18.6 million visits 9.3 million visits 8.7 million visits 5.3 million visits • In 2012, the most searched-for retailers on Cyber Monday were Walmart, Best Buy, Amazon, Sears, and Target. The average number of items per order on Cyber Monday 2012 (up 14% from 2011) WHERE ARE WE SHOPPING FROM? 8.34 $185 The average order value on Cyber Monday 2012 (down 7% from 2011) Work Home 42% The percentage cost difference between free-shipping and paid-shipping buys 47.1% 47.2% The percentage of consumers who cited free shipping as a motivating factor for shopping on Cyber Monday 96% AND WHAT ARE WE BUYING? #1 #3 #5 #2 #4 Digital media content and subscriptions Toys and games Consumer Consumer Video game consoles packaged goods electronics and accessories New Internet taxes could put the squeeze on buyers. Some states now collect taxes on the basis of the buyer's location, not the retailer's. Amazon has been exempted from such taxes for years, but time is running out. By the end of 2013, 16 U.S. states will collect taxes from online buyers, including new additions Massachusetts, Connecticut, and Wisconsin. MOBILE DEVICES ARE CHANGING THE GAME. IN 2012, AMERICANS SPENT $10 BILLION 18 percent of Cyber Monday shoppers reported using a mobile phone or tablet, for 13 percent of total sales. USING THEIR MOBILE DEVICES Mobile usage increased by 70 percent on Cyber Monday from 2011 to 2012. Sales in the same period doubled. 90 percent: the minimum number of sales on Cyber Monday 2012 attributed to iPad users. PayPal saw a 109% increase in global payment volume from Cyber Monday 2011 to 2012 and a 166% increase in mobile shipping customers in the same period. AMAZON CRUSHES THE COMPETITION. The number of items purchased from Amazon.com on Cyber Monday 2012 (almost double Amazon's 2010 tally) 26.5 million 306/second 10 million Its highest rate of sale (items per second) on Cyber Monday 2012. The number of subscribers to Amazon Prime, which offerS unlimited 2-day shipping for a flat rate of $79 annually. Amazon doubled its membership in two years. 80 The number of fulfillment centers Amazon has worldwide. $61 billion The total revenue reported by Amazon in 2012. 12 CYBER MONDAY DOS AND DON'TS $ f DON'T blindly follow links on Facebook. DO check out DO be wary of Personal recommendations social media. Many merchants advertise DO use coupons. counterfeit merchandise. If it seems too good to be true, it probably is. are always best. Search official websites before- their deals on Facebook hand to get prepared. and Twitter. DO install legit shopping apps on your mobile device. DON'T provide any personal information unless your browser is in "secure mode." DO research trending topics on Twitter. DO read product reviews before buying. DO check your browser bar. DO shop with a tablet. Save yourself the frustration and don't shop on your smart phone. Scam sites use URLS similar to DON'T use random DO BYOD: those of popular retailers. wi-fi networks. Bring Your Own Device. Ever. 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