Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
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The power of email marketing is the ability to multiply your communication to an almost unlimited number of subscribers in a one-to-many medium, but you want to make sure that that “many” is the r...
ight people you are trying to target. You shouldn’t send out an email campaign to everyone on your list, because they probably signed up at different times, and want different things. You need to practice customer segmentation first.
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