Customer Analytics and the State of the Retail Industry

Outlook 2015 Customer Analytics and the State of the Retail Industry 90% of the world's consumer data has been created in only the last two years! And this grows exponentially with every passing year. The most heated debates in enterprise retail today focus on - How to capture and manage good data to Create and Monetize Customer Intelligence? 00 out of 10 customers seek personalized shopping experiences Hi Joe! (courON 1 in 3 customers are using more coupons than the previous years if they are relevant to their likes and tastes 60% $4 retailers feel customer analytics is 'The Thing' to bank on for effective marketing High spending shoppers with income of $150K+ are willing to share information to get a personalized experience Analytics adoption is soaring - 2 out of 3 companies have hired senior analytics talent in 2012 Enterprises who embraced analytics witnessed an average 33% revenue growth last year and enjoyed a 12X higher profit growth 7 in 10 retailers agree that customer analytics is integral to merchandising success A simple Google search on 'Customer analytics' gives 582,000 results in 0.21s Google Customer analytics Web Images Maos News More Search tools About 582,000 results (0.21 seconds) Customecanalytics - Wikipedia, the free encyclopedia en wpdia.orgwiki Customer_analytics Customer analytics is a process by which data from customer behavior is make key business decisions via market segmentation and predictive. Uses - Predicting customer behavior - Data mining - Future .and no wonder, Retail CXOS don't think twice before ranking analytics as the #1 factor contributing to an organization's competitiveness. Customer Analytics www.customeranalytics.comv er Analytics is the key to unilocking the hidden value of your data. It's the e between passive, reactive marketing and agle. active marketing .. Destiny - Be in the Locp - Are We Right for You? - Contact Us When everything in retail is related to customer experiences, can customer intelligence potentially hold the answer to every business problem? What are my in-demand products that can be invested in? How many customers buy? How often, and where? Wouldn't it be great to spot product trends based on customer behavior with Can you imagine the retailing efficiency of your brand with just a click? customer behavior patterns at your finger tips? Why is my new product bundle not selling? Can I map relevant Do you have measurable store-level products to the right customers? insights to overcome this challenge? Do you recognize product affinity at a customer level? When will my customer who buys X, buy Y from me...Can I predict? Did you know predictive analytics drive 50% higher campaign responses? Expectation and Hype put aside...thousands of such questions can be easily answered by making customer intelligence the core of your retail strategy. Are you missing out? Sources: IBM survey | Accenture customer analytics study CAPILLARY“ CLIENTS INCLUDE: PUMA I PIZZA HUT I UNITED CcOLORS OF BENETTON CHICCO | NOKIA | JACK WILLS I NIKE | MARKS & SPENCER Intelligent Customer Engagement San Francisco | London | Beijing | Singapore | Johannesburg | Dubai | Bangalore | Delhi | Mumbai For more details, visit www.capillarytech.com or write to us at [email protected] © Capillary Technologies, 2013 All Rights Reserved