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Curves Take Command: The Plus Size Revolution

CURVES TAKE COMMANDR THE PLUS-SIZE REVOLUTION Plus-size women represent nearly 67% $16 of the apparel-purchasing population are plus-size billion women. of retail revenue. 12 14 From 2005-2011, the average dress size in America has grown from 12 to 14. SIZES, THEY ARE A-CHANGIN' 2013 2010 2011 2012 Fashion Week Eden Miller became the France's first First plus size-only runway show during New York Fall Fashion Week first designer to show a plus-size label at New York Fashion Week plus-size fall fashion week takes place in Paris Mod Cloth Surveyed over 5,000 U.S. women of mixed sizes, ages 15-65 50% U.S. women who primarily wear plus sizes are twice as likely as those who don't to More U.S. women wear Women sizes 16 and of U.S. women wear a mix of standard and size 16 than size 2 and 0 above buy more than 50% of their clothing combined. plus sizes. shop online daily. online. THE PUSH FOR PLUS-SIZED ACCEPTANCE Industry survey from PLUS Model Magazine: 92.9% of plus-size women notice the size of the model in: 91.4% -94.8% say size 6, 8 or 10 model should not prefer to see plus-size models larger than a size 12 in campaigns, advertisements and magazines. Advertisements Sm Online be considered a 08 "plus-size model W Campaign pictures O Catalog 64.4% 95.8% said the size of ike to see plus-size companies use models more representative of their customers. Shopping in-store TV the model affects how they shop. PLUS-SIZED CONFIDENCE 2013 Just My Size Industry Survey of Plus Size Women on Confidence and Style: 323 80% 61% "I'm more comfortable of respondents with myself today than five years ago." said that their clothes fit who 54% they are as "I'm more fashionable today than five years ago." a person. 51% -16% look for fashion inspiration from plus-size fashion websites and blogs. look for inspiration from fashion magazines. Curves are here to stay, the plus-sized revolution has begun! SOURCES www.wwd.com • www.surveymonkey.com • www.globenewswire.com • www.huffingtonpost.com • www.modcloth.com alight

Curves Take Command: The Plus Size Revolution

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The plus-size fashion industry may have faced some strict criticism in the past, however, curvy models are beginning to take over the fashion world. http://www.alight.com/ has created an infographic e... ntitled “Curves Take Command: The Plus Size Revolution Infographic” detailing how plus-size women are taking back fashion. It’s a fact. Plus-size shoppers represent over 2/3 of the purchasing population. This means that plus-size women generate $16 billion in retail revenue every year. In the past six years, the average dress size has grown from 12-14, and fashion labels have noticed. In the fall of 2013, France’s first plus-size fall fashion week took place. In a recent survey from “Plus Model Magazine”, 94.8 percent of respondents said that a size 6,8, or 10 model should not be considered a plus size model. Additionally, 91.4 percent preferred seeing plus-size models larger than a size 12 in campaigns, advertisements, and magazines. “Mod Cloth” just completed a 5,000 woman survey, and the results are surprising. 50 percent of women wear a mix of standard and plus sizes, more U.S. women wear a size 16 than a size zero or two combined. U.S. women who typically wear plus sizes are twice as likely to shop online on a daily basis than their non-plus size counterparts. This infographic also covers the most recent results from the “Just My Size” survey. Curves are back in, and they’re here to stay. Feel free to like, comment, and share this infographic from http://www.alight.com/ entitled “Curves Take Command: The Plus Size Revolution Infographic”.

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Alight