Cultural issues in Web Design

CULTURAL ISSUES IN WEB DESIGN WHY CONSIDER CULTURE ? 67% USERS BECAUSE FIND CULTURALLY ADAPTIVE USER INTERFACE SATISFACTORY WHAT IS CULTURE ? CULTURE IS A VERY WIDE TERM THAT VARIES FROM TIME TO TIME AND AUTHOR TO AUTHOR. BUT IN WEB DESIGNING, CULTURE IS CONSIDERING FOLLOWING IDEAS Language Time Colour Orientation Masculinity Feminism Elements Individualism and Collectivism Language Same word in DIFFERENT Language can be of DIFFERENT length. Trim Kantbeskæring Effacement de bords Keeping space for different language is very important Time Orientation Representation of dates, time could be very CRUCIAL while communicating with user through design COLOUR Same COLOUR has different meaning in different place The Colour RED is considered as a colour of death in Egypt , Happiness in China and Anger in Japan ORIENTATION 志 T 福 القوة والشجاعه وا چکیه 貴 愛 忠 القوة والشجاعة والحكمة القوة والشجاعة والحكمة da2lly åslaall, å säll 神道 安 專 القوة والشجاعة والحكمة Some language are written in different orientation than ENGLISH. Layout of design could be varied because of target culture. Masculinity and Feminism In the world, masculine societies like JAPAN and AUSTRIA cO-exist with countries like NETHERLAND who promotes feminism. Design should reflect masculinity and feminism as well Elements 88 해 8018 Almost every country has design element that hold their culture specific meaning. Choosing right design element is very IMPORTANT Individualism and Collectivism Some countries promote INDIVIDUALISTIC society and some has COLLECTIVE society. Design should reflect this as well Resources The Following resources are useful to know about culture from design perspective Read books on culture and design Search using Internet 00 Talk to cross culture design experts Watch as many as design possible from target culture THANK YOU