Crown Royal: 75th Anniversary

Coun Reyal WHAT'S IN A NAME? FOR CROWN ROYAL, EVERYTHING. Crown Royal embodies royalty, from the King it was crafted for 75 years ago to the everyday Kings and Queens who enjoy it today. Today, Crown Royal continues to be an iconic whisky. WHISKY FIT FOR A KING CR Coun Reyal. was crafted as a gift from Canada for King George VI and Queen Elizabeth on their maiden trip to North America in 1939. ROYAL PACKAGING We went through hundreds of bottles, labels and caps until we created packaging fit for a king. Croun Royal Inspired by royalty: From the faceted glass to look like the jewels in a crown to the purple bag which was inspired by the regal robes of the King. Coun Royal THE TASTE OF PRICELESS PERFECTION We crafted 600 blends until we reached the pinnacle of Canadian whisky, which is almost exactly the blend used today. CowRoyal V The finished Crown Royal was likened to 'Priceless Perfection' and 100 bottles were put onto the Royal Train for the King and Queen. ..... MILITARY SUPPORT TRUMPS PRODUCTION Coun Reyal. During WWII Crown Royal shut down their distilleries to produce supplies and medicines for the war effort. THE WAR IS OVER! After The Allies won the war Crown Royal went on to be produced for everyday kings and queens. CROWN ROYAL MIGRATES TO THE U.S. In the 1960s Canadian Oil workers brought Crown Royal with them when they emigrated to American Gulf States. RESPONSIBILITY A PRIORITY Crown Royal has promoted moderationandresponsibility since its founding and is a leader in this space.