Crowdfunded Advertising for the People

LOUDSAUCE.COM CROWDFUNDED INSIGHTS FROM CITIZEN-POWERED AD PLATFORM LOUDSAUCE ADVERTISING LoudSauce, the leading crowdfunded advertising platform, just hit a milestone: reaching over 30 million with their targeted media buys. Here's what we're learning from the 2,304 pledges of $131,045 to over 35 campaigns. Crowd-powered advertising, for art and ideas that matter, FOR THE PEOPLE is here to stay. PUTTING IT IN PERSPECTIVE: $88,000 $88,000 $25 AVERAGE MOST COMMON CONTRIBUTION CONTRIBUTION Super PACS dominate media funding for the perspective of few. With crowdfunding, we can include the voices of thousands of citizens for every Sheldon Adelson (pictured) in the world. SUPER PACS CROWDFUNDING 1 PERSON 3,520 PEOPLE THE CROWD WINS WITH AUTHENTIC SOCIAL MEDIA POWER Occupy Together TV Ad on FOX News and more Greek Tourism Billboard What crowds cannot make up with in sheer dollars, they in Times Square deliver through social media and earned media-with the result of attracting more attention to an issue. 333 PEOPLE / $20K RAISED 168 PEOPLE / $6,330 RAISED 2.5K LIKES 3.1K LIKES 1.2K TWEETS 4K TWEETS 32 ARTICLES 36 ARTICLES THE CROWD FUNDS CONTRIBUTIONS TO CAMPAIGN TYPES DIVERSE MEDIA 59% OUTDOOR Besides generating more press and social buzz, crowds have pledged their issue dollars in more creative ways. 24 22% TELEVISION 11% ОТНER 8% ONLINE (PRINT & RADIO) THE POWER OF A CONTRIBUTION PER $25 SPREAD OF CONTRIBUTIONS $3 $10 $25 $50 $100 $250 $250+ 2556 ONLINE ADS IMPRESSIONS 44% which also resulted in an increase in visits to the destination websites. 13,000 TELEVISION ADS VIEWS on national TV via LoudSauce partner Google TV Ads, which auctions national spots a few days before they air. 59% 7,301 OUTDOOR ADS DAILY EST. CIRCULATION Note: Daily Estimated Circulation is being replaced by the more accurate "Eyes on Impression" metric in Outdoor media. 40% TOTAL REACHED 2,304 $131,045 30 MILLION REACHED IN USING LOUDSAUCE PLEDGES FUNDS PLEDGED SUCCESSFUL CAMPAIGNS loudsauce Sources: LoudSauce.com, Sunlight Foundation (Feb 2012, via United Republic) Brought to you by: 00