Crossing the Digital Divide

CROSSING THE DIGITAL DIVIDE We've seen this coming for quite some time, but now we're here. 2013 marks the first year U.S. adults spent more time viewing media on digital devices - more than any other form. It appears that print, radio and even television have officially become unseated as dominate sources of media. For the first time, US adults are spending more time on their computer, phone, and tablet than any other device: DIGITAL (hours / day) (hh:mm) 5:16 4:33 3:49 4 3:11 2010 2011 2012 2013 In June 2012 Netflix subscribers streamed over 1 billion hours of content. [21 TELEVISION (hours / day) (hh:mm) 4:34 4:38 4:31 4:24 3 2010 2011 2012 2013 RADIO (hours / day) 2.0 (hh:mm) 1:36 1:34 1:32 1.5 1:26 1.0 2010 2011 2012 2013 PRINT (hours / day) 1.0 (hh:mm) 0:50 0.8 0:44 0:38 0.6 0:32 0.4 2010 2011 2012 2013 Since 2008, about 170 newspapers have shut down in the U.S. " COMPARISON OF CONVENTIONAL MEDIA CHANNELS (hours / day) TV DIGITAL RADIO PRINT 2010 2011 2012 2013 YEAR OVER YEAR CHANGE Medium 2010-2011 2011-2012 2012-2013 DIGITAL +19.89% +19.21% +15.75% TELEVISION +3.78% +1.45% -2.51% RADIO -2.08% -2.12% -6.52% PRINT -12% -13.63% -15.78% THE GROWTH OF MOBILE DEVICES People are spending more time on their mobile devices. How much is it growing? Check out these charts: SMARTPHONE (hours / day) 1:07 1.2 (hh:mm) 1.0 0:43 0.8 0.6 0:22 0.4 0:10 0.2 2010 2011 2012 2013 TABLET (hours / day) 1.2 1:03 (hh:mm) 1.0 0.8 0:40 0.6 0.4 0:12 0.2 0:01 2010 2011 2012 2013 34% of U.S. adults own a tablet, up from 3% in May 2010. (3) FEATURE PHONE (a "less smart" phone) (hours / day) 0.25 (hh:mm) 0:14 0:13 0.20 0:11 0:11 0.15 2010 2011 2012 2013 COMPARISON OF DIGITAL DEVICES (hours / day) 1.2 1.0 0.8 0.6 FEATURE PHONE 0.4 0.2 SMART PHONE TABLET 2010 2011 2012 2013 YEAR OVER YEAR CHANGE Medium 2010-2011 2011-2012 2012-2013 SMARTPHONE +120% +95.45% +55.81% TABLET +1100% +233.33% +57.50% FEATURE PHONE +7.69% -21.42% 0% OKISSmetrics People, not pageviews. References: www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096 www.theguardian.com/media/greenslade/2010/jul/o6/us-press-publishing-downturn " usatoday30.usatoday.com/tech/news/story/2012-07-03/netflix-online-video/56009322/1 [2] www.pewinternet.org/Reports/2013/Tablet-Ownership-2013/Findings.aspx [31 00