CRO - An Analysis of the top 29 luxury fashion brands

Conversion Rate - Optimisation - An Analysis Of The Top 29 Luxury Fashion Břands 24 The average load time of all websites researched The amount of online luxury brands that had a prominent telephone number on the website. 28% All brands offered Worldwide Shipping. of all sites offered 34% Free Delivery to the country the site was based in 31% <£5 31% of sites offered standard local delivery at less than £5. >£5 34% of sites offered standard local delivery at more than £5. 34% 10%E of all websites offered a language other than English to their customers. German & French were the second most popular languages provided but were still only offered by 7% of the websites reséarched. = 3% Chinese (Mandarin) was offered on just 3% of websítes reviewed. =76% Just 76% of brands had the "Add to Basket" button above the fold. >=43% 43% of luxury fashion brands websites analysed had a “Recently Viewed" function so people can quickly navigate to previous items. F62% 62% of the websites listed had a highly graphical blog aimed at providing useful fashion tips. www =41% 41% of sites did not have a mobile responsive design version of their website. Hit Search reviewed and ranked 29 of the biggest and best luxury brands online; including Harvey Nichols, Net-A-Porter and Jimmy Choo. This small portion of results has been taken from the report: "Conversion Rate Optimisation: Which Luxury Fashion Brands Are Best Dressed?" To download the full report visit www.hitsearchlimited.com X hitsearch online marketing experts