Creating a Successful Trade Show Booth

CREATING A SUCCESSFUL Trade Show Booth WELCOME CUSTOMERS Collaborate • Work with an experienced exhibit design company to create the best possible booth • Share your ideas for a unique exhibit and let the professionals bring them to life • Focus on your products instead of worrying about designing a booth on your own Customize • Highlight the solutions and services that set you apart • Provide input if there are any changes you want to see DEAL! • Create special show-only deals to draw in new customers Tips for Trade Show Success Draw attention to yourself • 77% of trade show attendees are potential new customers • Use vivid displays and catchy, 77% easy-to-understand text Set yourself apart • Trade shows have an average of 2.3 people per 100 square feet • Make your product stand out from the crowd Interact with attendees • 63-70% of attendees place a high value on face-to-face interaction • Get to know your potential customers to provide personalized service Show, don't tell • 82% of attendees have purchasing power 82% • Let them try out your product to experience the difference for themselves Make yourself memorable • 54% of attendees travel 400 miles or more to trade shows • Give your visitors a unique logoed item to remember you by Make connections • 39% of attendees visit the same show at least 2 years in a row • Stay in touch with your visitors and encourage them to return Infographic provided by Solutions Rendered Wendered www.solutionsrendered.info Sources: http://www.iaee.com/pdf/CEIRStaggeringStats30.pdf http://theentreprenettegazette.com/2010/07/14/make-your-booth-stand-out-at-a-trade-show/