Creating a Quality AdWords Campaign Part 1

Google Creating a Quality Google AdWords Campaign KPI's & Metrics Part 1. Creating an AdWords campaign can attract a lot of visitors to your site, but that is as far as they can take the user. Before creating an AdWord campaign, you should already have an appealing and user friendly site to retain your traffic. STARTING YOUR CAMPAIGN Be clear about your КР's When beginning a campaign, you should first identify what your key performance indicators should be. What are your main objectives? There are many indicators to gauge whether you are getting exactly what you want from a campaign. Campaigns can be measured using a combination of the following AdWord metrics ADWORD METRICS Cost Per Impression Quality Click Clicks CTR Conversion СРА Score Clicks CTR (Click Through Rate) Conversion This is the inital number of To measure how effective Conversions will indicate to clicks your ad has been clicked. This value of this you whether your ad has served its purpose. If people have clicked your ad, and your ad currently is. CTR = Clicks ÷ Impressions Having a low click through rate means your ads are being ignored, and should be changed. figure is used to formulate other KPI's, and is useful to gone on to download or purchase due to doing this, then your conversion rate will be higher. track trends. СРА (Cost Per Acquisition) Cost Per Click Impression Cost Per Acquisition will simply tell you how much a new or exisitng customer is costing you to obtain. The impression will show you how many times your ad was seen by a user. Having high impression means your ad is well worded, and is relevant to This is a measurement to determine the price you pay for each click you garner from an ad. the search criterias. Quality Score A quality score is awarded to your Keywords by Google. There are many factors that are taken into KPI's are important. They give you a definable way to determine the success of your campaign, and are clear signs to whether or not you are meeting your objectives. Metrics provide you with the tools to calculate KPI's consideration when assigning a quality score to you. Higher quality ads reward you with lower Cost per Click. HOW TO USE METRICS Example Campaign KPI's We need: 30 £20 СРА 150 2% Conversions To Make Clicks Per Click Through Profit Day Rate If any of your KPI's are lacking, the metrics can tell you where you need to improve upon. We've not achieved our 30 conversions This means our landing page may need tweaking or our AdCopy is not effective enough since we are not meeting our conversion KPI Our click through rate is 1.7%! This means our AdText needs some work or our quality score is not high enough to push past our 2% target JUSTSEQ OD