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Create Merchandising Magic With Product Badges

CREATE MERCHANDISING Magic WITH PRODUCT BADGES Product badging is an ecommerce merchandising tactic that involves identifying attributes that deserve extra attention and visually highlighting them with images, text, or both. 55% Improvement in conversion rate among websites using product badges compared to websites that don't. PRODUCT BADGING GOALS Make it easier for shoppers to locate relevant merchandise. Help shoppers make a purchase decision (e.g., add products to a shopping cart.) Educate the shopper in an effective and creative way. THERE ARE ENDLESS POSSIBILITIES FOR USING THESE "VIRTUAL STICKERS." BEST SELLER FOR NATURAL LIMITED EDITION NEW! YOU FREE SHIPPING OPRAH'S PICK! TOP SAVE 25% RATED! 5-STAR REVIEW STAY ON GIFT FOR HIM SALE URY We Love Especially for Her PRODUCT BADGING MADE EASY Product badging shouldn't take a lot of time or cost a lot of money. Here are several ways leading online retailers use product badges on their websites: RENDER BADGES DYNAMICALLY DRIVE MORE RELEVANCE Overlay badges on top of existing product images rather than using design teams to create new images. Trigger badges based on a customer's affinity for specific brands or products. For example, a "Just for You" badge can highlight brands that a customer viewed SAVE TIME during prior visits. BE CONSISTENT INTEGRATE A COMPLETE PRODUCT CATALOG While product badges are often used on category pages that present multiple products, retaining a badge on a product detail page can increase other key metrics, such as add-to-cart rate and revenue per visit. Badge entire brands and categories without the need to identify each individual product. ENHANCE PRODUCT RECOMMENDATIONS AUTOMATE Reinforce and complement product recommendations to ensure Update best sellers based on performance trends during specific periods of time. messaging is seen and reaches the intended audience. 10 PRODUCT BADGING BEST PRACTICES 1. START WITH WHAT WORKS 2. TEST NEW! TEST Add value across all product categories by automating “New," "Best Seller," and "Top Rated" badges. Continue to test factors like messaging, color, and position to see which badges yield the best results. 3. USE RESTRAINT 4. AVOID JARGON ! Don't overdo badging by labeling more than a reasonable percentage of products. This could erode ON SALE Be careful not to use jargon or uncommon words. Instead, use phrases consumers are familiar with like "On Sale," “Top Seller," and “New." consumer trust. 5. TAKE A BROAD VIEW 6. ADD MOTION Use a magnifying glass that highlights multiple views of a product to better replicate the experience of shopping in a physical Try a familiar “play" badge to indicate that a product image has an accompanying video. store. 7. GET A “BRAND BUMP" 8. USE HOLIDAYS TO YOUR ADVANTAGE Enhance product images with brand logos to make it easier for customers to find what they want. Some popular brands aren't recognizable by only a photo. Help customers find the perfect gift for Valentine's Day, Mother's Day, Christmas, or other holidays. 9. BE A SHOPKEEPER 10. LOCATION, LOCATION, LOCATION Call out product attributes or provide more detailed, catalog-specific information, such as “Made in the USA," or available colors. Highlight products based on current weather conditions near the shopper. Also, keep in mind that best sellers are likely country to country, and even region to region. 11. TALK TO VISITORS LIKE YOU KNOW THEM BONUS Badge "New" items for returning customers, and "Top Seller" items for first-time visitors. SOURCE: MONETATE monetate Follow @ Monetate on twitter 100%

Create Merchandising Magic With Product Badges

shared by ColumnFive on Jul 02
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Product badging is an ecommerce merchandising tactic that involves identifying attributes that deserve extra attention and visually highlighting them with images, text, or both.

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