Cracked: The Economics of Smartphone Damage

CRÁCKED: The Economics of Smartphone Damage Damage, loss, and theft OMI 40% 80% of Americans have had a smartphone damaged, lost, or stolen The majority of phone loss or theft occurs in a bar or nightclub Smartphones are 10 times more likely to be damaged than lost or stolen of iPhone failures are the result of accidental damage -Most common types of damage 37% 29% 29% 25% Scratched screen Spilled drink Damaged by child Dropped down stairs Water is the most common cause of spill damage (43%) 20% 6% 5% Put in washing machine Dropped in toilet Left on top of car Where does damage occur?- 21% 16% Kitchen Bathroom 18% Living room 10% Driveway Bedroom When does damage occur? Most damage happens within the first three MONTH months of ownership. Activities that increase likelihood of damage Walking while using phone Exercising with phone Using phone for more than one hour each day Sleeping with phone Multi-tasking 23 million US smartphone users have damaged their handset while watching sports 33% 18% 13% Dropped from hand Dropped in liquid Dropped in beer 12% 8% Thrown in anger or excitement Knocked from bar or table Who does the most damage?- 40% 25% People with tattoos People who trade stocks frequently 25% Motorcycle owners People most likely to damage their phones (increased likelihood % relative to general population) Pet Owners 15% People who have sex more than once a week 15% Big households 54% of smartphone users age 18-29 have damaged their smartphone Under 35 19 to 29 Age A survey of 2000 iPhone users found that 50% of those under 35 had damaged their phone 23% of smartphone users over 30 have damaged theirs Over 30 Insurance £) 9% of UK smartphone users filed insurance claims after their device was lost, damaged or stolen. 35% of US smartphone users pay up to $8 a month to insure their device. The cost of damage The cell phone repair industry in the US is worth over $1billion US users have spent over $5.9 billion on iPhone repairs, replacement and insurance since 2007 Repairing a cracked iPhone screen can cost in the region of $150 Rather than paying for repairs: 8% of smartphone owners use handsets with cracked screens 11% hold their phones together with tape Preventing damage- Only 48% of smartphone users use a case or screen protector Tips to prevent damage: Use a protective case to protect from drops and spilled liquid Use a screen protector to avoid scratches Avoid using your phone in the bathroom Don't keep your phone in hand during sporting events Keep liquids at a safe distance Avoid multi-tasking and walking while using your phone Do not sleep with your phone on your bed Sources http://mb.cision.com/Public/a72/9349737/b38716413elnef_org.ipg We wirelessemporium http://siliconrepublic.com/digital-life/item/29282-damaged-phones-cost-owners Your sted souce for Cel hone Acesories http://www.trustedreviews.com/news/most-smartphone-damage-occurs-within-first-threo-months http://www.thestreet.com/story/187410/1/your-smartphones-biggest-hazard-is-youhtml http://newsroom.t-mobile.com/files//DOC-TXABSOXNPIVBBFH8MHPhendsetprotection.survey.Final.pdf http://www.noobie.com/2012/1/0vwhere-do-most-smartohone-accidents-occur/ http://www.squaretrade.com/pres5/23-million-americans-have-damaged-phones-while-watching-sporting-ovents http://www.squaretrade.com/pres5/squaretrade-research-indicates-frequent-sex-and-tattoos-adversely-affect-iphone-safety http://money.msn.com/shopping-deals/the-real-costs-of-a-smartphone http://www.mobile-ent biz/news/read/infographic-tattoos-cause-smartohone-damage/O20738 http://blogt-mobile com/2012/06/28/smartphone-survey-finds-frivolous-care-of-beloved-devices/ http://www.prweb.com/releases/2013/3/prweb10550763.htm http://business.time.com/2012/09/20/weve-spent-elmost-6-billion-on-iphone-repairs-since-2007/ http://www.mobilecover ie/blog/12-12-12/Losing_smartohone_worse_than_losing_wallet_according_to_rish_smartphone_users aspx Э. %24