CPA Dating Downloads

Dating App Downloads CPA Case Srudy tapit! US Target iPhone Only Taplt! Traffic ev PHUNWARE Mobile Strategy Mobile- Focused Optimization Process A Leading Dating Application turned to Tapli! to drive mass downloads of their application. The client had a pre-set list of targeting parameters they wanted to work within, including: US geo-targeting, iPhone, and only international traffic sources. They looked to Taplt! to find the best performing metrics on their internal traffic to scale the campaign for a $4 payout The client and Taplt! worked in coordination to blacklist sites by ID and optimize towards the best converting, quality traffic sources. Taplis! Campaign Managers optimized by best performing creatives, day-parting, channels, carriers, and more! Results Conversion Rate Spiked from 0.66% to 4.01% Daily Conversions Increased from 104 to 155. 20 40 60 80 100 120 140 160 180 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% Post-Optimization Pre-Optimization Post-Optimization Pre-Optimization Scaling the Campagin After seeing the increase in both Conversion Rate and Daily Conversions, the client scaled the campaign significanily and increased the payout. tapit! BY PHUNWARE Daily Conversions Conversion Rate